As long as it’s good news, there isn’t a business owner in the world who wouldn’t want their company or product to be featured in the press. But with journalists receiving scores of cold pitches per day and responding to a tiny fraction of them, it’s often an aspiration that remains unfulfilled.

Which is why I’m so pleased to be joined by Natalie Sutton, a Freelance PR and fractional communications leader, to discuss how businesses can achieve cut-through with the press.

In this episode, we discuss:

• In this episode, we delve into the art of gaining press coverage for your business. Our guest, Natalie Sutton, a seasoned freelance PR and fractional communications leader, shares her insights on how businesses can effectively engage with the media. Natalie brings over 30 years of experience in communications, having worked with global technology firms and started, scaled and sold her own PR agency.
• The scale of the challenge to get noticed by journalists and a benchmark for how many pitches a journalist is likely to respond to
• What to start with
• How to measure success
• How to tailor your pitch
• The seven fundamental story arcs that can make your pitch 22 times more memorable
• How you can combine PR with other channels for greater impact
• How you can get even more value out of a successful pitch with shareable content
• The basics of good media relations

CONNECT

• Natalie Sutton on LinkedIn https://www.linkedin.com/in/nataliesutton/ or https://www.fractionalnatalie.com/
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902