According to Clayton Christensen, a professor at Harvard Business School, 30,000 new products are introduced each year, and 95% of them fail. In an increasingly cluttered market and noisy world, how do you keep your brand and business relevant?

Our special guest today will help us answer that question.

Today, on Challenger Brands, we're joined by a true titan in the world of retail and brand management, Ishwar Chugani. With over four decades of experience, he's the CEO and Managing Director of Giordano Middle East and a member of the Management Committee of Giordano International,
Hong Kong. Ishwar is also a founding member of the Middle East Council of Shopping Centres under Ishwar's leadership, Giordano has thrived, with a global presence spanning 35 countries and 2,000 stores. His remarkable journey is marked by innovation, resilience, and a vision that's kept the Giordano brand relevant through the years. Join us as we dive into Ishwar's insights on keeping a brand evergreen, adapting to changing times, and the secrets to longevity in the fast-paced world of retail.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

www.illustrado.co