In this episode, we explore how trust shapes the future — in parenting, education, and leadership.

Esther Wojcicki is known as "The godmother of Silicon Valley", a legendary educator, journalist, and author of How to Raise Successful People. She has taught thousands of students, raised three remarkable daughters (a CEO, a doctor, and a professor), and sparked a global movement with her TRICK philosophy: Trust, Respect, Independence, Collaboration, and Kindness.

“Kids are not luggage — they are human beings,” Esther says. Her message is clear: the next generation doesn’t need more control, they need more trust.

Together, we dive into:

• Why respect and independence are key ingredients for raising changemakers

• How 20% of time for personal projects (even in school!) unlocks creativity

• What happens when we stop helicopter parenting — and start trusting

• How TRICK can transform classrooms, companies, and even family dinners

• Why children’s ideas might just change the world

We also explore how TRICK applies not just to kids — but to how we lead, live, and even treat our parents.

Plus: A “Mindstate Moment” to help you reflect and activate your own TRICK.

Where to find Esther Wojcicki:

Instagram: https://www.instagram.com/heywoj/?hl=en

Where to find Frederik G. Pferdt:
NextLetter – ⁠https://www.frederikgpferdt.com/#nextletter⁠

What'sNextIs Now The Book: ⁠⁠https://www.whatsnextisnowthebook.com

LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/fgpferdt/⁠⁠⁠
YouTube: ⁠⁠⁠https://www.youtube.com/c/frederikgpferdt⁠⁠⁠
Instagram: ⁠⁠⁠https://www.instagram.com/frederikgpferdt/⁠⁠⁠
Website: ⁠⁠⁠https://www.frederikgpferdt.com/⁠⁠⁠

In this episode, we cover:

(00:00) Intro
(02:36) Esther's future bio: A world of respect and trust for children

(05:53) A future with TRICK- Trust Respect Independence Collaboration Kindness
(11:40) Balancing Structure and Freedom-Raising children today
(15:07) Kid's shopping experience-building trust and independence
(18:00) Kids are not luggage-what parents get wrong about children
(19:51) Frederik on the road-let the kids do the travel planning
(20:40) Worries and things we can do to shape our future

(24:50) Belts for the homeless-how children's ideas help
(26:36) Showing up for children with TRICK-empower education

(29:53) A better school-play, take time, explore

(33:09) In it together-Having patience, as kids and as parents

(35:49) Lost kids-The Helicopter Parenting crisis

(40:04) A Mindstate Moment with Frederik
(42:47) TRICK for companies and leaders-mistakes and room for creativity

(47:45) We are all children-what we can offer our parents through TRICK

Music :Andreas Horchler