How We Reacted When Competitors Targeted Our Branded Keywords
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How We Reacted When Competitors Targeted Our Branded Keywords
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About this listen
1:25 - Conventional Wisdom - Defend your territory
2:48 - Measuring the hidden impact of Branded Search Campaigns
3:46 - Brand Strength - Why does it matter?
4:20 - Strategies for responding to Competitor Brand Bidding
6:10 - Search Intent - Why does this matter?
8:20 - Budget Deployment - Demand Generation vs Demand Capture
10:18 - Factors influencing competition and cost on Paid Search
12:38 - Attack - The best form of defence?
21:43 - Channel Attribution & Final Thoughts
We're the marketing agency that puts revenue first.
At Pieo, we blend serial entrepreneurship with data-driven marketing expertise to accelerate revenue growth. No vanity metrics or fluffy reports - we're the people who've scaled businesses since 2006, transformed marketing spend into measurable growth, and know exactly how to take 'okay' to 'exceptional'.
See how we can accelerate your revenue at https://www.pieo.me/