How William Milliken Built a $2M+ Business Scooping Dog Poop Podcast By cover art

How William Milliken Built a $2M+ Business Scooping Dog Poop

How William Milliken Built a $2M+ Business Scooping Dog Poop

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 William Milliken went from digital marketing agency owner to building a multimillion-dollar business scooping dog poop, and turned it into an empire of opportunity. What started with a $1,200 Facebook ad budget and a willingness to get dirty has grown into Swoop Scoop, a fast-scaling service company with over 2,500 weekly customers and a booming online community. But Will didn’t just build a business; he built a playbook for blue-collar entrepreneurs. With no VC cash, no complex tech, and no fancy office, he scaled through brand power, ruthless efficiency, and relentless execution. The result? A scalable, systemized business with franchise-level potential—and a community that’s generating nearly $1M a year on its own. In this no-fluff, highly tactical episode, Will shares: Why he turned down 100+ franchise requests to stay in control How he uses quarterly billing to boost retention and lifetime value His dead-simple customer acquisition funnel that still works today The $2/hour hiring strategy that’s beating Amazon and FedEx How his YouTube channel adds 40+ paid community members a week What new founders get wrong (and why logos don’t matter) Why low-barrier service businesses might be the ultimate growth hack Key Lessons: Moats Matter – Even in commodity services, brand + speed = defensibility Start Dirty, Scale Smart – The right execution makes “ugly” businesses unstoppable Billing is a Growth Lever – Extend payment cycles, extend customer life Team Like a Pro – Better jobs = better people = better business Simple Wins – Keep it lean, keep it fast, and keep it focused Host: Tyler Martin, Think Business Podcast Want to build a service business that actually scales? Let’s talk: 📅 Book a Strategy Call https://calendly.com/tylermartin/strategy 🎧 Subscribe: ThinkBusinessWithTyler.com Follow Tyler: 🔗 LinkedIn 📸 Instagram ▶️ YouTube 🎵 TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices
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