Stop Chasing Trends. Start Leading Culture.

You’ve seen the ick. Brands trying too hard to be cool — hopping on memes, dropping TikTok audio, and leaving their audience wincing.

But here's the thing: 93% of consumers want you to participate in the cultural conversation. The catch? Only 27% believe trend-hopping works beyond 48 hours.

In this solo episode, I'm breaking down how your brand can show up with cultural fluency — not forced trend-chasing. We’ll cover what actually makes brands stand out in 2025, how to build a culture radar, and why your community doesn't care about polish — they care about presence.

If you're ready to ditch the cringe and create content that connects, this one's for you.

🧠 Inside this episode:

• The stats behind cultural relevance in 2025
• 3 tactical shifts to build cultural fluency
• Why “engagement” is not a vanity metric — it’s velocity
• What to post instead of trend templates
• Why your brand voice might need a glow-up

🗣️ Mentioned in this episode:

• Sprout Social 2025 Index
• Blog Post: What Is Social Media Engagement Velocity? (And Why You Should Care)

📬 Wanna turn casual connections into raving fans?

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