• How are Retailers and Brands Rethinking Marketing?

  • Mar 19 2025
  • Length: 45 mins
  • Podcast

How are Retailers and Brands Rethinking Marketing?

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  • Summary

  • How are brands and retailers rethinking marketing today? We discuss the impact of retailer media on all things national, shopper, and trade marketing with Peter V S Bond. As the host of The CPG Guys and head of client engagement at Flywheel, his point of view was so on point.

    Here are some key takeaways:
    ✅Split of retailer media dollars by Amazon, Walmart and other retailers
    ✅Emergence of marketplaces, and how brands can navigate different retailers
    ✅The new measurement possibilities on Amazon with extended look-back periods and more.
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