How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291

This week let's talk about how financial advice is evolving.

We'll also look at how to make financial planning more attractive to younger clients and we'll challenge some of the financial advice being given on TikTok.

My guest is Eunicia Peret and this is episode 291 of the Marketing and Finance Podcast

What you’ll hear about in this episode:

• How Eunicia went from a strategic career to building The Empowered Financial Planner
• Is financial advice more like financial coaching?
• Differences in financial regulation between the UK and the US
• How can we make financial planning more attractive to younger clients and do we even need to?
• Is the current trend for bite-sized financial advice on platforms like TikTok and good thing?

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk