Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives and establishing a strong mission to leveraging enemy marketing and introducing relatable brand characters, we unpack the strategy behind iconic, loyal brands.

Tune in for actionable insights on building repeatable content pillars, creating social series, and staying ahead in 2025.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

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CHAPTERS:

0:00 – Intro: Kicking Off on a Rough Ankle

1:40 – How to Build a Cult-Like Following

02:00 - The Power of Narrative Building: Define Your Content in 3 Words

02:53 – What Feelings Should Your Brand Content Create?

4:10 – Examples of Killer Brand Narratives: Nike and Poppi

7:55 - Why Your Brand Mission Matters

9:12 - Internal vs External Missions: Key Distinction

10:35- Content that Aligns with the Brand's Mission: 4Ocean

11:52- Selling Products with a Purpose vs. Relying on Donations: The Case of Mozi Wash

14:45 – Introducing an Enemy: Rivalries Create Loyalty

16:42- Examples of Enemy Marketing Done Right: Kettle & Fire and FilterBaby

19:55- Strong Enemies Build Loyal Customers

20:19- Hydrox & Hunter McIntyre

21:37- How to Identify Your Enemy

22:24 – Why Characters Make or Break Your Brand

24:19- Brand Character Examples

25:06– The Importance of Character Development

26:39- Content Pillars and Their Purpose

28:42- How to Create Repeatable Social Content Series

31:13- Why You Should Creat Brand Content Series

33:22- Mr. Beast Manifesto about YouTube Content

34:25- The Importance of Writing Scripts

37:06- Brian’s Big Meeting

40:00 Ending Thoughts