• How to Build Your Social Influence in a Trust Economy

  • Nov 8 2024
  • Length: 35 mins
  • Podcast

How to Build Your Social Influence in a Trust Economy

Listen for free

View show details

  • Summary

  • Trust and human connection are driving innovation in our digital world. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with global trust expert and author Philipp Kristian about developing a thought leadership strategy that transforms how businesses approach social selling and building your social influence in the digital age. McKinney and Kristian discuss how the trust economy is revolutionizing business relationships and social influence, drawing from Kristian's extensive work with Fortune 500 companies and his book "The Trust Economy: Building Strong Networks and Realizing Exponential Value in the Digital Age." Through their conversation, they explore how technology is scaling human connection and why innovation naturally emerges in environments where trust flourishes."What technology is doing [is] scaling human connection," Kristian explains. "When we scale human connection and trust, all of a sudden, there are a huge number of possibilities, and innovation happens only when there is connection." They also discuss the neuroscience behind problem-solving, the value of diverse perspectives in decision-making, and practical techniques for effective social selling through authentic relationships. Their conversation touches on the importance of collaborative leadership, the power of vulnerability in innovation, and how businesses can develop a thought leadership strategy that builds genuine trust and influence. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance.It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences. To learn more, visit Glimpseahead.ai.
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about How to Build Your Social Influence in a Trust Economy

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available