• How to Build a 9-Figure Performance Brand

  • Jan 28 2025
  • Length: 46 mins
  • Podcast

How to Build a 9-Figure Performance Brand

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  • Summary

  • In this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evolution of the brand—from niche swim gear to a performance-driven athletic powerhouse.

    We dive into the role of grit, leadership, and what it takes to create authentic, tech-driven products that empower athletes to achieve their goals.

    Whether you're an entrepreneur, an athlete, or just a fan of great stories, this episode is packed with inspiration.


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