• How to Build a WINNING Referral Program as a Small Business 🤑

  • Sep 12 2024
  • Length: 10 mins
  • Podcast

How to Build a WINNING Referral Program as a Small Business 🤑

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  • Summary

  • In this episode, host Jay Schwedelson discusses referral marketing with Stephanie Love from Thryv.

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    Best Moments:

    (00:56) Jay and Stephanie discuss the importance of referral marketing and its benefits

    (02:04) Stephanie explains what referral program marketing is and its effectiveness


    (03:04) The first step to setting up a referral program is understanding the incentive


    (04:23) The second step is ensuring a way to track referrals


    (06:43) The third step is clearly communicating the referral program to customers


    (09:03) The lifetime value of a referred customer is 16% higher than a non-referred customer


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