In this episode, I discuss how to access invisible leads and convert them into customers through the use of advertising and content marketing. Invisible leads are potential customers who have not yet shown an interest in a particular product or service but are likely in need of a solution for their problems.

The first step in accessing invisible leads is to understand the needs and wants of the target audience. This requires research and analysis of the market and the competitors. Once this is done, the next step is to create ads that address the specific needs and wants of the target audience. In the case of Interface, we create ads that highlight the benefits of using a video-based quiz funnel software as a solution to the problem of saturated marketing formats. The ads showcase the different features and benefits of the software, such as building trust and rapport with potential customers and increasing lead generation.

The ads are targeted at people who have never considered using a video-based quiz funnel software but are likely to be interested in improving their lead generation and marketing efforts. The goal of the ads is to enter into the conversation that is already happening in the prospect's mind and reframe their beliefs about traditional marketing methods. The ads educate the prospects on the benefits of video-based quiz funnel software and how it can help them improve their marketing efforts.

In conclusion, accessing invisible leads and converting them into customers requires a combination of advertising and content marketing. By understanding the needs and wants of the target audience, creating relevant ads, and tracking performance, businesses can reach and convert invisible leads into customers.

Time Stamps:

00:00 - Introduction
02:00 - Why there is too much competition for "visible prospects"
03:00 - Visible vs Invisible
07:00 - The big opportunity
15:00 - The red ocean
17:00 - Turn invisible into visible
18:00 - Playing detective

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Thanks for watching!

- Patrick

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