When Zachary Babcock got out of prison after doing 5 years' time, no one wanted to hire him, no one took me seriously, and no one wanted to collaborate. Refusing to be locked down by his past as an “ex-con-turned-entrepreneur” afterthought, he decided to launch a podcast, Underdog Empowerment. He saw it as an opportunity to share his story and give raw advice of what he learned to other underdogs who also want to beat the odds stacked against them. 

Within 3 days of its launch in 2018, Underdog Empowerment became a top-rated podcast on Apple. The following week, he got Billy Gene (Billy Gene is Marketing) on the show. From there, he continued to get around the greatest minds in the entrepreneurship game (Grant Cardone, Andy Frisella, Neil Patel, David Meltzer, etc.).

Fast forward to today, he's:

• interviewed 200+ celebrities and alpha entrepreneurs
• served as a featured guest on 200+ podcasts
• obtained features in Entrepreneur, The Good Men Project, Thrive Global, and Kivo Daily, and earned recognition as a “Top 21 Growing Podcast” from Yahoo Finance
• created a 6-figure business with passive income

In addition to hosting the Underdog Empowerment Podcast, he's developed a world-class podcast marketing system, The Penthouse Experience, and he's established an elite group coaching program, The Alpha Podcasting Association.

Things you will learn in this episode:

[00:01 - 05:16] Opening Segment

• I introduce today’s guest, Zachary Babcock
• From 5 years in prison to a 6-figure business 
• Working from noon to 4 
• Turning his life around
• Taking care of his health
• Focusing on relationships 

[05:17- 15:09] Creating Your Own Reality 

• Zach shares his life in the prison and being a prisoner in his own mind
• Embracing the person he is now 
• Ignoring what other people are saying 
• The lessons from the prison that set Zach up to succeed 
• Control what you can control
• Create your own reality 
• Choose how you respond to life 
• Learn the skill of asking the right questions with these tips from Zach 
• “The Seven Layers Deep” Exercise

[15:10 - 25:55] The Relationship of Peace and Success 

• The conviction to help you breakthrough 
• Zach explains his deep “why”
• The key steps to make a name for yourself according to Zach 
• The Golden Rule 
• What stops people from doing the work?
• Listen to Zach’s insights
• Is being average okay? 
• Don’t do a podcast if you will do this 

[25:56 - 38:19] Creating a Must-Listen Podcast 

• Listeners will be attracted to your podcast if you do these things 
• Zach’s 4 W’s 
• Solo or interview format?
• Learn what format your podcast should be 
• Choosing the right people to interview on your podcast 
• How to convince people to be a guest on your podcast 

[38:20 - 42:00] Closing Segment

• Zach talks about his new project 
• How to find more of Zach 
• Links below 
• Final words

Tweetable Quotes: 

“True mastery is 10,000 hours of deliberate practice on your craft.” - Zachary Babcock

“There's nothing wrong with being an average.” - Zachary Babcock

Resources Mentioned: