🎙️ Episode Title: Producing with Purpose: A Conversation with Ross Campbell of Wasted Potential Studios

In this episode of Backstage at TENCROW Studios, we sit down with producer, director, and industry strategist Ross Campbell, COO of Wasted Potential Studios and former head of Ark Entertainment. From childhood acting roles to international film financing, Ross brings a wealth of experience and candid insight into the business side of making movies — and the real work it takes to turn ideas into distribution-ready productions.

Ross shares how he transitioned from acting into producing, studying at Chapman University's creative producing program — a degree focused on getting projects off the ground from concept to completion. He dives into how hands-on film school experience helped him build real-world skills, including how one of his student films went on to win a BAFTA for Best Short Film.

But this episode goes far beyond storytelling. Ross lays out a step-by-step breakdown of independent film financing, covering:

• How to secure minimum guarantees from distributors like Lionsgate

• The role of foreign pre-sales and sales agents

• How and when to use debt financing and equity partners

• What investors are really looking for — and how to protect their returns

We also explore the impact of state incentives, why North Carolina is a hidden gem for indie filmmakers, and how Wasted Potential Studios is leveraging Unreal Engine to push the boundaries of virtual production and interactive storytelling — including their upcoming open-world game Medieval Life.

Ross also shares eye-opening stories, like his early experience getting hit with unexpected SAG costs that nearly derailed his first feature, and what filmmakers need to know about union rules, global one-roll status, and distribution pitfalls.

Whether you're a filmmaker, investor, or just someone curious about how films go from script to screen (and make money doing it), this episode offers a crash course in both inspiration and execution.

🎧 Topics Covered:

• Breaking into producing through creative strategy

• Lessons from Chapman University’s hands-on curriculum

• How to build a BAFTA-winning film on a $5K budget

• Film financing structure 101: equity, debt, pre-sales, and MGs

• Maximizing state tax incentives (especially in NC)

• Why North Carolina may be the next big creative hub

• Upcoming projects from Wasted Potential Studios

• The future of filmmaking with Unreal Engine

• Advice for aspiring producers and indie investors

💥 One of the most informative and energizing episodes to date, this conversation is loaded with practical insight, war stories, and clear financial strategy — all designed to empower creatives and investors alike to step into the world of film with confidence.