How to Know If Your Content Marketing Is Working
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How to Know If Your Content Marketing Is Working
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About this listen
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📈 Most law firm owners assume content marketing isn’t working because it doesn’t bring in direct leads. But that’s not its job. In this episode, Marc Cerniglia breaks down how to actually measure the real impact of your content—from increasing referrals to raising your authority and improving the ROI of everything else you’re doing.
📌 Key Takeaways
- Why content marketing success isn’t about lead count.
- How to track the subtle (but powerful) effects of brand-building content.
- The hidden way content makes your other marketing strategies more effective.
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