We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members?

Or, if you're someone who already has team members in place, how do you make sure they are the right people? Can you guarantee they have the same heart for your customers and clients that you have?

If you've ever made a hire that didn't work out or walked into an existing business where you had to manage a team, then you know how important it is to cultivate a culture in your business that seeps the values that you stand for in your business.

That's why I'm excited for you to meet Kaitlin Christopherson, CEO of Grand Slam Social, recently renamed GSS The Agency, a social digital media consulting agency with a client list that includes the Breeder’s Cup and the Del Mar Thoroughbred Cup

As you will hear from Kaitlin, she's actually not the owner of the business that she is helping to build. But, as the CEO, she is the person responsible for the team environment and culture that they are building.

And, she's filled with practical advice and examples of how you can intentionally build a positive team culture inside your equine business.

Whether you have an existing team or you’re about to hire your first team member, this is for you.

🌟 Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/147

🌟 FREE The Horse Business Owner's Guide to Making Money Online

It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing.

“Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses?

You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media.

But, you may be surprised by some of the reasons I stand by that as a marketer.

Remember, my heart here at Stormlily Marketing is to help you to build an equestrian business that is sustainable for the long term. And that's truly why I believe that you need a website. Because I want you to think long-term for your horse business.

Part of that long-term planning means you need to be profitable, right?

I get that a website is an investment for you. Social media is free to get up and running; websites aren't.

The reality is, if you forego investing in a website just for money savings, you are actually leaving money on the table for your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/146

FREE Website Checklist → Stormlily.com/checklist

Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business.

That’s why learning to embrace your role as CEO is vital to your success.

In this episode, Kelly Giordano with Avenue Equestrian will help you see the importance of being the visionary for your business and give you practical ways you can embrace your role as CEO in your horse business—starting today.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/145

FREE Goal Setting Cheat Sheet → Stormlily.com/goals