In this conversation, Peg Fitzpatrick and Amy Locurto discuss the evolution of Pinterest, its potential for small businesses, and the importance of strategic use for marketing. They emphasize that Pinterest is not just for DIY enthusiasts but can be a powerful tool for various industries. The discussion also covers how to create effective pins, the timing for posting content, and the unique environment of Pinterest as a platform for inspiration without the drama found on other social media sites. In this conversation, Amy Locurto and Peg Fitzpatrick delve into the intricacies of using Pinterest effectively for marketing. They discuss the importance of user education, the basics of Pinterest SEO, and the value of evergreen content over fleeting trends. The conversation also highlights the significance of utilizing Pinterest analytics to track success, reviving old content with fresh pins, and strategies for new users to gain traction. Additionally, they debunk common myths surrounding Pinterest usage and share resources for further learning and community engagement.

he PopUp Social Media Success Series is a special seven-week podcast and Instagram Live series hosted by Peg Fitzpatrick, author of The Art of Small Business Social Media: A Blueprint for Marketing Success. Each week, Peg is joined by a new guest—industry experts and social media pros—sharing actionable tips, strategies, and insights designed to help small businesses elevate their social media game. From mastering AI to engaging your community and leveraging platforms like Pinterest, this series offers a fresh perspective on the tools and tactics small businesses can use to grow their online presence and connect with their ideal audience.

About Peg Fitzpatrick
Peg Fitzpatrick is the author of The Art of Small Business Social Media: A Blueprint for Marketing Success and a leading voice in the world of social media strategy. With a passion for helping small businesses thrive online, Peg has worked with top brands and entrepreneurs to craft winning digital strategies. Known for her approachable style and actionable insights, Peg empowers businesses to grow their online presence and connect with their ideal audience.

📚 Grab your copy of Peg’s book, The Art of Small Business Social Media, to dive deeper into proven strategies for creating impactful social media that drives real business results. Available now wherever you get your books!

The PopUp Social Media Success Series is a special seven-week podcast and Instagram Live series hosted by Peg Fitzpatrick, author of The Art of Small Business Social Media: A Blueprint for Marketing Success. Each week, Peg is joined by a new guest—industry experts and social media pros—sharing actionable tips, strategies, and insights designed to help small businesses elevate their social media game. From mastering AI to engaging your community and leveraging platforms like Pinterest, this series offers a fresh perspective on the tools and tactics small businesses can use to grow their online presence and connect with their ideal audience. Catch all the episodes and join the conversation on social media.