In this episode, I had the pleasure of sitting down with Maureen Martin, Vice President of Strategic Alliances, and Trevor Shannon, Product Manager at Dynatron Software, to discuss the pressing challenges and lucrative opportunities within fixed operations. Dynatron, a name synonymous with driving dealership profitability, has been instrumental in helping dealers maximize their service department’s potential.

Maureen, with her 38 years of experience, brings a wealth of knowledge on everything from technician recruitment to dealership culture. Trevor, on the other hand, shares his journey from the retail side to becoming a key player at Dynatron, focusing on data-driven solutions that align general managers with their service teams.

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What we discuss in this episode:

Are your fixed operations truly optimized, or are you leaving money on the table? How can you bridge the gap between sales and service to unlock hidden profit potential in your dealership?

These are the burning questions we dive into with industry experts Maureen Martin and Trevor Shannon from Dynatron Software in this episode.

Key Takeaways:

1. The Challenge of Technician Recruitment: Maureen sheds light on one of the biggest hurdles in the automotive industry—finding and retaining skilled technicians. She reflects on her journey from launching Ford’s first technician program to her current role, emphasizing the critical need for effective recruitment strategies.
2. Optimizing Dealership Profitability: Discover how Dynatron’s approach to price optimization can significantly enhance dealership revenue. Maureen explains the concept of hitting the “sweet spot” in pricing, ensuring that dealerships aren’t leaving money on the table while still providing top-notch customer service.
3. The Disconnect Between Sales and Service: Trevor shares his experiences from the retail side, highlighting the common disconnect between general managers and service departments. He discusses how Dynatron bridges this gap through data-driven solutions that help GMs make informed decisions, fostering better collaboration within the dealership.

Listen to the episode featuring Maureen Martin & Trevor Shannon for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Maureen Martin & Trevor Shannon

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