In this episode of PennyWise, host Nat Cardona explores the potential pitfalls of relying on Google search results for financial advice with insights from WalletHub expert, John Kiernan. If you're accustomed to trusting the top Google search results for your financial decisions, this episode is essential listening.

The discussion begins by addressing the common practice of Googling financial products like credit cards and savings accounts, and the assumption that the top search results are the best options. John shares findings from a recent study that reveals how this trust can be misplaced, often costing consumers significantly more money than they realize.

John explains how the deterioration of Google search result quality, with a bias towards big brands and advertiser-driven content, can lead to subpar financial product recommendations. For example, the study found that the top five Google search results for popular financial terms could cost consumers around $200 on average, and in some cases, up to $1,400.

The conversation delves into specific financial search terms like "best credit cards to build credit" and "best savings accounts," highlighting how these results often prioritize products with high fees and low rewards, benefiting publishers rather than consumers. John also shares insights from a survey conducted by WalletHub, revealing that a majority of people expect Google to show the best result first, yet many are noticing a decline in search result quality and an increase in bias towards big brands.

To help listeners navigate these challenges, John offers practical tips for overcoming Google’s flaws. He suggests trying alternative search engines, comparing multiple search results, and relying on trusted websites like WalletHub.com for direct recommendations. He also advises looking out for signs of quality and transparency in product comparisons to avoid biased recommendations.

Tune in to this episode of PennyWise to learn how to protect yourself from misleading Google search results and make more informed financial decisions. Discover strategies to maximize your savings and ensure you're getting the best financial products available.