• How to Scale a CPG Brand: An Interview with Rich Rodríguez-Mahé

  • Sep 25 2024
  • Length: 26 mins
  • Podcast

How to Scale a CPG Brand: An Interview with Rich Rodríguez-Mahé

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  • Summary

  • In this episode of Listen Loudly, we dive deep into the biggest mistakes challenger brands make when scaling. Joined by seasoned CPG marketer Rich Rodríguez-Mahé, we explore why rushing to change or pivot can harm your brand more than help it. Learn from his 14-year journey at PepsiCo and discover the critical importance of consumer insights in shaping your strategy.

    Key Takeaways:

    • Learn why testing packaging and understanding consumer sentiment is essential before pivoting.

    • Discover the insights Rich gained from working in both corporate and startup environments.

    • Find out how AI and data are changing the role of today's CMO.

    Show Notes:

    Ricky Rodríguez-Mahé

    • https://www.linkedin.com/in/richardrodriguez/

    • https://instagram.com/richrod/

    Resources

    Door No. 3 Website

    Door No. 3 LinkedIn

    Door No. 3 Instagram

    Listen to The Empowered Challenger Podcast with Prentice Howe

    Connect with Prentice Howe on LinkedIn

    Connect with Bethany Cranfield on LinkedIn

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