
How to Sell Life Insurance: Three Principles You Must Know to Win in Sales
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About this listen
In this episode, Roger and Chris break down the three key components that will transform your sales business: People, Process, and Product. Drawing inspiration from Marcus Lemonis (The Profit) and Gordon Ramsay (Kitchen Nightmares), they explain how successful agents build their business by focusing on:
✅ Knowing your people — your clients, their needs, and how to truly connect
✅ Owning your process — having a repeatable, confident, and effective sales flow
✅ Understanding your product — and realizing you are part of what your client is buying
Whether you're brand new or looking to level up, this episode is a masterclass in simplifying and strengthening your sales game.
🧠 Are you overcomplicating your sales process?
💬 Are you skipping over key client details because you haven’t asked the right follow-up questions?
🚀 Ready to increase your conversions and make a greater impact?
Listen in and take notes — then take action.
👇 Get on the waitlist for our next Telesales BootCamp and learn how to master the three P’s in real-time: https://shop.lifeinsuranceacademy.org/telesales-waitlist
🎙️ Don’t forget to subscribe, leave a review, and share this episode with someone who needs to hear it!