The biggest reason smart people lose their audience?

They bury the good stuff.

Too much setup. Too much “let me explain.” Not enough clarity.

Complexity doesn’t make you sound smart.

It makes your audience tune out. Fast.

In this episode, I’ll show you how to stop overexplaining and start making your message impossible to ignore.

Because decision-makers? They don’t want the backstory. They want the point.

Here’s what we cover:

→ Why “warming up” your audience is killing your pitch

→ The BLUF method to grab attention instantly

→ How to simplify without losing depth (yes, it’s possible)

→ The one-sentence Mad Lib that sharpens ANY message

→ Why every word has to earn its place (or get cut)

If you want people to stop zoning out—and start leaning in—you need this.

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Want to make your message visual in seconds?

I use Canva to turn complex ideas into simple, powerful visuals.
👉 Try Canva for FREE with this link: https://canva.partnerlinks.io/ginger

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠

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