Providing customer support can be exhausting, time-consuming, and even scary at times. This week, Nicole shares that it doesn't have to be. By streamlining your customer support channels into one place and having a 'universal inbox', you can not only improve your brand's efficiency in addressing your customers' concerns, but you can also create a better and lasting relationship with them.

In this episode, you'll learn:

• How to tailor customer support strategies based on your audience
• Why it is important to create a personalized experience for your customers
• How other brands are using customer support as a differentiator vs as a tool just for handling tickets
• How to turn negative experiences into positive ones through great customer support setup

If you're interested in increasing your efficiency and providing the best support for your customers, then this episode is for you.

Learn more and Nicole and her resources here:

• Connect with Nicole on LinkedIn
• Follow Nicole on Twitter
• Reach out to her via email

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.