🧠 Ever wondered how top Amazon sellers make decisions that lead to 7-figure success? It’s not just about luck or hard work—it’s about mastering the art of thinking! In this episode of The Clear the Shelf Podcast, hosts Chris Grant and Chris Racic dive deep into the power of mental models and how they can revolutionize your Amazon business. 🔥 Check out this week's episode sponsor, Boxem: https://www.Cleartheshelf.com/Boxem 📈 Whether you're just starting out with online arbitrage or looking to scale your existing Amazon business, this episode is packed with actionable insights that can help you make smarter, faster, and more profitable decisions. 🔑 What You’ll Learn: What are Mental Models? Simplifying decision-making in your Amazon business Circle of Competence: Leveraging your strengths to maximize profits Margin of Safety: Protecting your profits and minimizing risks Opportunity Cost: Making the most of your investments in sourcing Mr. Market: Navigating market fluctuations with confidence Occam’s Razor: Simplifying product analysis for better results Anchoring: Avoiding cognitive biases in your sourcing decisions Sunk Cost Fallacy: Knowing when to cut your losses and move on Compound Interest: Reinvesting profits for exponential growth Time Value of Money: Prioritizing quick returns for faster scaling Comparative Advantage: Focusing on high-value activities to boost productivity Additional Mental Models: Inversion, Confirmation Bias, First Principles Thinking, and more -------------------- We'd love to hear from you. How can we help? What pain points can we solve? What questions do you have? chris@cleartheshelf.com is the email and it's always open! -------------------- RESOURCES FOR YOU: 🧰 https://www.ClearTheShelf.com (The Blog) 🧰 Keepa Academy - https://www.oachallenge.com/keepa-academy 🧰 OA Challenge - https://www.OAChallenge.com 🧰 Repricer Challenge (Free) - https://cleartheshelf.com/repricer-challenge 🧰 RabbitTrailChallenge (Free) - https://cleartheshelf.com/rabbit-trail-challenge 🧰 revROI Chrome Extension (Free) - https://cleartheshelf.com/revroi-extension 🧰 Goal Tracking Spreadsheet (Free) - https://cleartheshelf.com/goal-tracking SOFTWARE & SERVICES I USE & RECOMMEND: ✅ IP Alert (Code YT30 to Save $30) - https://entreresource.com/ip-alert-2/ ✅ Tactical Arbitrage (Code CLEARTHESHELF for a 10-Day Trial) - https://tacticalarbitrage.com/?frnd=12 ✅ AURA Repricer (Code CTS to Save 20% Off Your First 3 Months) - https://goaura.com/cts ✅ RevSeller (Code PRO20 to Save $20) - https://www.revseller.com/32851/258.html ✅ OA Buddy (Code CLEARTHESHELF Saves $20): https://cleartheshelf.com/OA-Buddy ✅ Cheddarsoft Lead Management: https://cleartheshelf.com/cheddar SOCIAL MEDIA LINKS: 📸 Instagram (Chris Grant): https://www.instagram.com/cleartheshelf/ 📸 Instagram (Chris Racic): https://www.instagram.com/chris_oal247/ 📱 Facebook: https://www.facebook.com/cleartheshelf 🐦 Twitter (Chris Grant): https://twitter.com/cleartheshelf 🐦 Twitter (Chris Racic): https://twitter.com/ChrisRacic -------------------- Timestamps: 0:00 - Introduction: Understanding the Power of Mental Models 2:45 - What Are Mental Models? 6:30 - Circle of Competence: Focusing on Your Strengths 10:15 - Margin of Safety: Protecting Your Profits 14:00 - Opportunity Cost: Maximizing Returns on Investment 18:30 - Mr. Market: Navigating Market Fluctuations 23:00 - Occam’s Razor: Simplifying Decision-Making 26:45 - Anchoring: Avoiding Cognitive Bias in Sourcing 31:00 - Sunk Cost Fallacy: Knowing When to Cut Your Losses 35:20 - Compound Interest: Reinvesting for Exponential Growth 40:00 - Time Value of Money: Prioritizing Quick Returns 44:15 - Comparative Advantage: Focusing on High-Value Activities 49:00 - Additional Mental Models: Inversion, Confirmation Bias, and More 54:30 - Conclusion: Key Takeaways for Amazon Sellers