With partnerships in her veins from her earliest years, Negar Nikaeein is in her ideal role, helping both Partnerstack and clients, to grow revenues through best-practice partnering.

We touch on common mistakes companies make, including trying to apply UTM codes to partner programs that are simply not effective in long sales cycles.

We talk about the challenges of managing partner programs using spreadsheets that are separate from core CRM systems and the signs of when it’s time to implement a Partner Relationship Manager platform.

And finally, a discussion about structuring teams for effective win-win partnering operations.

Episode Highlights:

1. 03:19 Partnerstack ideal partners are B2B, especially B2B SaaS
2. 05:18 what partnering mistakes do companies typically make?
3. 05:39 “UK-based company issues with using UTM links”
4. 08:11 HubSpot can lay a foundation with proof points & partner pages
5. 10:35 the alternative companies us today, is spreadsheets
6. 11:04 “so he cross-references spreadsheets & HubSpot CRM”
7. 12:46 key indicators of when a spreadsheet is not enough
8. 14:37 UK-based, single person managing 100 partners
9. 15:40 What is it that drives more revenue?
10. 16:44 “the time that they would spend checking HubSpot…”
11. 18:55 It is common to be wary of direct / partner team separation
12. 19:36 how to structure for increased team synergy
13. 21:55 Partnerstack as an example of integrated partner teams
14. 24:31 Pro Tips include: Partner landing page, organization, strategy

About Partnerstack

PartnerStack helps you recruit, engage, and scale your entire ecosystem of partners — from affiliates to referral and reseller partners.

Handy Links for more information about Partnerstack

https://partnerstack.com/resources

Connect with Negar and Partnerstack

Negar on LinkedIn

Book a time to chat with Negar

Partnerstack on HubDo Marketplace

Partnerstack Website

Your host Pete Nicholls is the Founder of HubDo, HubSpot Certified Trainer and Foundation Certified in Bidding and Proposals by the APMP.

Connect with Pete at:

LinkedIn: https://www.linkedin.com/in/penichol/

Email: pete@hubdo.com

Meet: www.bookachatwithpete.com
 

For questions about this episode, email podcast@hubdo.com

The HubDo Podcast is a production of HubDo ApS Denmark.

All rights reserved.