GrowthDrive co-founder Michal Jirasek based in Germany, shares stories and real examples learned through implementing incentive programs for over 100 active HubSpot accounts.

GrowthDrive turns HubSpot into an Incentivised Viral Marketing platform in three key ways:

1. Generate referral codes and links for your promoters
2. Automatically attribute referred leads to your promoters
3. Create and distribute rewards for successful referrals

Michal explains how it’s important to first ensure you have a referrable product and happy clients.

We dive deeper into one of Michal’s first clients, an HR software company based in India, who used GrowthDrive to run a two-tier program, where not only the first-line referrers are incentivized but also their contacts too.

Setup usually takes a few weeks, supported by five hours of onboarding by GrowthDrive.

As pro tips, Michal recommends ensuring that your planned program is easy for referrers and that the rewards are attractive for that community.

Michael shares a link below to the Viral Marketing Board - a lean canvas approach to designing your reward program.

Episode Highlights:

1. 02:54 Incentivised Viral Marketing (IVM) = Incentivised Word of Mouth
2. 04:05 Good fit customers are those using HubSpot, and have a referrable (good) product with happy clients who are happy to promote it.
3. 05:27 mistakes we see, when the concept is not good enough.
4. 07:39 commonly misunderstood feature is “virtual promoter”
5. 08:57 rewards that Michal recommends that often work well
6. 10:35 you “can” do this with HubSpot but it’s inefficient, hard to scale, a lot of manual work, and not a good experience for promoters
7. 11:46 What GrowthDrive adds to the CRM display inside HubSpot
8. 13:00 Example: Indian HR Software company with a creative program: different experience for different types of partners, and a 2nd level.
9. 16:31 When to iterate on a program because referrals are not flowing
10. 18:44 How long it takes to see referral program results
11. 19:17 Pro Setup includes 5hrs. Usually allow a few weeks.
12. 20:20 Pro tip: book a demo session to discuss the concept first.
13. 20:46 Tip 2: Makes the activation easy and rewards attractive.
14. 21:57 Viral marketing board? One-page canvas for program design

About GrowthDrive

GrowthDrive extends HubSpot with features for referral and viral marketing and enables you to run various types of incentive-driven campaigns such as partner programs, affiliate programs, referral programs, and more. GrowthDrive generates referrals from visitors, leads, customers, and partners and amplifies your inbound marketing efforts through incentivized virality.

Handy Links for more information about GrowthDrive

Get the GrowthDrive Viral Marketing Board

https://www.growthdrive.co/the-viral-marketing-board

Connect with Michal Jirasek & GrowthDrive

michal@growthdrive.co

GrowthDrive on HubDo Marketplace

https://marketplace.hubdo.com/en-US/apps/395298/growthdrive

Your host Pete Nicholls is the Founder of HubDo, HubSpot Certified Trainer and Foundation Certified in Bidding and Proposals by the APMP.

Connect with Pete at:

LinkedIn: https://www.linkedin.com/in/penichol/

Email: pete@hubdo.com

Meet: www.bookachatwithpete.com
 

For questions about this episode, email podcast@hubdo.com

The HubDo Podcast is a production of HubDo ApS Denmark.

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