Join Dmytro Shvets as he interviews Olena Tokar, CEO of Lol& Pop, about their "magical" entry into the Japanese market.

Learn how a chance meeting at a trade show led to a major distribution deal, despite initial doubts and major hurdles.

Discover the rigorous testing required in Japan, how Lol&Pop overcame blackouts in Ukraine, and why quality and persistence are key.

Listen to the first part of the interview in the episode #42.

Key Highlights :

• Unexpected success story of a Ukrainian candy maker in Japan.
• Deal with a major Japanese distributor and placement in 350 stores.
• Challenges of rigorous testing in Japan.
• Importance of resilience, adaptability, and quality.
• Practical tips for SMEs and exporters.
• Focus on the Japanese market specifically.
• Building trust and reputation.
• Joining industry alliances.

Speakers LinkedIn Profiles:

Dmytro Shvets https://www.linkedin.com/in/dshvets/

Olena Tokar https://www.linkedin.com/in/alonatokar/

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