• Hug the Cactus: Lessons on Rejection from Under the Influence

  • Mar 26 2025
  • Length: 28 mins
  • Podcast

Hug the Cactus: Lessons on Rejection from Under the Influence

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  • Summary

  • Some companies actually advertise to their haters.


    Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.


    In this episode of Under the Influence, Terry looks at Supercuts – who took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a place to vent – then offered them 8,000 free airmiles. And drink maker Oatly actually dedicated a website to their haters.

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