In this episode, we sit down with Dr. Federica Fornaciari: professor, researcher, and children's book author—to explore how artificial intelligence is reshaping media narratives, creativity, and education. We discuss the ethical gaps, the power of media frames, and how to preserve human-centered communication in a rapidly evolving tech landscape.

Chapters

00:00 Introduction to Dr. Federica

01:00 Origin Story: From Media Literacy to AI Ethics

03:00 Bridging Academia and Media

07:00 AI's Role in Shaping Media Frames

12:00 Deepfakes, Trust, and Information Overload

22:00 Creativity vs. Automation

28:00 Tech Detox & Reclaiming Boredom

30:00 AI in the Classroom

33:00 Critical Thinking and Research Integrity

39:00 Frameworks for AI Use in Communication

43:00 Ethics, Privacy, and Consent in AI

48:00 Good vs. Bad AI Use Cases

51:00 Final Advice and the Power of Pause

54:00 Where to Find Federica

Links

National University:
https://www.nu.edu/degrees/arts-and-humanities/faculty/dr-federica-fornaciari/

Linkedin:
https://www.linkedin.com/in/federica-fornaciari/

Dr. Federica’s children’s book: https://www.finistandtheowl.com/product/965/Rosa-Cammy-From-Reggio-to-the-World

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In this episode, we explore the short film Ancestra, a collaboration between director Eliza McNitt, producer Darren Aronofsky, and Google DeepMind. The film uniquely merges deeply personal storytelling with Google's DeepMind AI tools, setting a new standard for a more sustainable hybrid creative production.

Highlights

•Ancestra blends traditional filmmaking with AI tools like Veo and Imagen, telling a deeply personal story based on Eliza McNitt’s birth experience.

• The project shows how AI can function as a creative lens—not as the author, within a full production ecosystem.

• Darren Aronofsky frames AI as the next step in cinema’s evolution, emphasizing the need for authorship even when using generative tools.

• A hybrid process: scenes were pre-visualized with 3D models and AI-generated visuals, including a baby generated from McNitt’s childhood photos.

• Despite limitations like Veo’s 8-second clip restriction, the film demonstrates what’s possible when AI is used thoughtfully.

Links

Ancestra by Eliza McNitt, produced by Primordial Soup
Ancestra's Making Of

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In this episode, we break down how Zalando, the Berlin-based fashion e-commerce giant, is using AI to transform its marketing engine. From building digital twins to skipping costly photoshoots, we explore how this shift slashed content costs by 90% and reduced production timelines from two months to just a few days. But what does this mean for the creatives behind the scenes?

Highlights:

• Zalando now uses AI-generated content in 70% of its campaigns, cutting production time from 6–8 weeks to just 3–4 days.
• The company developed 3D “digital twins” of models in partnership with ORENDT Studios to replace traditional photoshoots.
• Campaign costs have dropped by an estimated 90%, reshaping team structures and logistics.
• We explore which creative roles are being disrupted—and which new ones are emerging, like AI model editors and generative art directors.
• Tips for creatives: from offering hybrid AI packages to rebranding as “creative tech consultants.”

Links

Full article: Reuters

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It’s our 1-Year anniversary of The Human AI Experience: 52 weeks of conversations, tools, breakthroughs, and big questions about the Future of AI.

In this special episode, we reflect on what we’ve learned, what surprised us, and we dig into some of your listener questions: from AGI to job shifts, favorite tools, and the future of control.

Highlights

• Reflections on our journey: from a 10-Episode experiment to 52 episodes deep, including some favorite moments and biggest surprises.
• Listener Q&A: unpacking AGI, AI assistants vs. agents, and the future of jobs.
• Our top AI tools of the year: what actually changed how we work.
• Industry thoughts: the rise (and potential burst) of the AI bubble and which companies might survive it.
• Philosophical questions: who’s in control as AI gets smarter and what should we cultivate as humans.

Tools mentioned
ChatGPT, Midjourney, NotebookLM, Claude, Perplexity, RunwayML, ElevenLabs, Gamma App & Google Studio.

Episode highlights

• AI 2027 Research Study
• Christmas Special Episode
• Klarna Case • Future of Work

Interview highlights

• Ressurection Salvador Dali with Kazuo & Lucas
• Ontological Design with Daniel Fraga
• Creativity in the Age of AI with André Matarazzo

Credits

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In our 50th episode, we sit down with Brazilian creative power duo Kazuo Kubo and Lucas Ribeiro. These two seasoned Creative Directors take us behind the scenes of their surreal journey: producing an AI-generated commercial based on a lost Salvador Dalí script. From ethical debates to technical execution, this one’s a wild ride.

Highlights

• How Kazuo and Lucas moved from Brazil to leading roles in major US agencies
• The origin story of “Giraffes on Horseback Salad,” a lost Dalí screenplay now brought to life
• A step-by-step look at the creative AI workflow: research, generation, editing, and sound
• Why AI didn’t replace anyone but empowered a small team to do big things

Links

Kazuo's Linkedin
Lucas' Linkedin

Checkout their book:
Principle: 128 principles to start a creative career in an advertising agency

Watch the commercial:
"Giraffes on Horseback Salad"

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In this special episode, we hand over the mic to Google's AI tool, Notebook LM, for a fully AI-generated deep dive into a fictional yet fairly realistic pontential future of AI from 2025 to 2027.

Highlights

• Explosive advances in AI agents and their deep integration across industries.
• OpenBrain (OpenAI's subtle reference) emerges as the dominant AI company, accelerating development at an unprecedented rate.
• Geopolitical tension intensifies as China races to compete in the AI arms race.
• AI alignment challenges raise alarms over potential superintelligence misalignment by 2027.
• Mass job displacement triggers societal backlash and public debate over AI’s role.

Links

Notebook LM
AI 2027 Research Paper

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In this thought-provoking episode, we will talk about Detroit: Become Human, a narrative-driven game that challenges our assumptions about artificial intelligence, emotion, free will, and ethics.

From moral dilemmas and revolutionary uprisings to the philosophical weight of sentient machines, this episode questions what makes us human and what happens when machines start asking the same questions.

Highlights

• Can AI feel emotions, or are they just mimicking?
• Should machines have rights if they seem conscious?
• Is decision-based gameplay a soft simulation of machine learning?
• Could AI one day design stories like Detroit?
• Ethical dilemmas in developing emotionally intelligent machines.

Links
Detroit Become Human Trailer
Game Official Page

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In this episode we unpack one of the most fascinating AI research papers to date: "Tracing the Thoughts of Language Models" by Anthropic, the creators of Claude.

Highlights

• Claude’s Inner World
• The Poetry Test
• Conceptual Thinking Across Languages
• The Rise of Gibberlink Mode
• AI Neuroscience
• Consciousness & Intelligence
• The Body Debate

Links

Anthropic Research Paper

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