I Love Marketing  By  cover art

I Love Marketing

By: Joe Polish and Dean Jackson
  • Summary

  • I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity delivered every Monday to help jump start your week!
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Episodes
  • 40 Years of Influence Joe Polish’s Special Interview with Dr. Robert Cialdini - I Love Marketing Episode #468
    Jun 21 2024

    Uncover the purpose of wealth, the secrets to ethical persuasion, and tips to overcome rejection and skepticism. Plus, Dr. Cialdini shares his advice on maintaining a 47-year-long relationship.

    If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

    Here’s a glance at what you’ll learn from Dr. Robert Cialdini in this episode:

    • What one of the richest men in the world said is the purpose of building personal wealth
    • Dr. Robert Cialdini shares some of the latest, most interesting research on persuasion and influence
    • The keys that make someone an ethical influencer (PLUS: One of the best ways to influence almost anyone…)
    • How to deal with being scared or the fear of rejection when it comes to connecting and influence
    • Dr. Cialdini shares some of the best ways to protect yourself against manipulation and unethical influences
    • The best way to influence skeptical people and prospects...
    • Having a 47 years of a relationship with his partner, Dr. Cialdini shares his best advice for having a relationship that works
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    37 mins
  • Overcoming Doubt and Succeeding In Life and Business: An Interview with Hint Water Founder Kara Goldin and Joe Polish - I Love Marketing Episode #467
    Jun 13 2024

    Kara Goldin, CEO of Hint Water, shares her fearless journey from tech executive to health beverage pioneer. Learn how she overcame industry doubts and personal fears to build a $150 million company. Get inspired by Kara's secrets to staying undaunted and achieving your dreams.

    If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

    Here’s a glance at what you’ll learn from Kara in this episode:

    • Kara reveals her Entrepreneurial journey of growing one of the most successful brands in a HIGHLY competitive space
    • The health reasons why Kara started Hint Water (PLUS: What Kara ended up realizing about the big consumer industries)
    • The difference you NEED TO KNOW ABOUT between “healthy perception” and “healthy reality” to PROTECT your health
    • Training Your Brain To Be Addicted: How “Diet”, “Vitamin”, and “low fat” are Degrading peoples’ Health Worldwide
    • What Kara learned about success, mindset, and culture while working at Time, CNN, AOL, AND starting Hint Water
    • How Kara positions Hint Water among an “unconcerned with health and simply wanting to sell” beverage industry
    • The mindset to have during tough times so you can courageously keep moving forward and realize greater success
    • How the beverage industry creates an uphill battle for healthy alternatives and dismisses new health-focused start-ups
    • Kara discusses what she discovered while writing her new book “Undaunted” and why she decided to share her story
    • How to not let fears get in your way, overcome your self-doubts, and regain control of your health and life
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    38 mins
  • Culture and Leadership: A Powerful Conversation with Patty McCord and Joe Polish - I Love Marketing Episode #466
    Jun 7 2024

    Patty McCord, former Chief Talent Officer at Netflix, shares insights on building high-performance teams and cultivating a strong company culture.

    Drawing from her transformative experiences at Netflix, Patty offers practical advice for hiring the right talent and managing team dynamics. Tune in for actionable tips to elevate your business and leadership approach.

    If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

    Here’s a glance at what you’ll learn from Patty in this episode:

    • How to create a great company that is a great place to be from and that is "resume-worthy"
    • Why you want to seek "A Players" for EVERY role in your company (How to create an amazing team)
    • Know exactly who to hire by looking at the problems you need to solve with your current team
    • Why the first 100 people you hire as a start-up eventually lead to problems of scale
    • When It's Time To Say Goodbye: Why team members don't work out and what to do about it
    • Patty reveals the inside workings of her time at Netflix and the lessons she learned
    • High-Performance Teams: Why behaviors matter for culture and building great teams
    • Why tracking time off isn't useful according to Patty (and what you should do instead)
    • One thing you must get good at (that most people aren't) if you want to hire effectively
    • Context, Not Control: How to intelligently let go when you are delegating to people
    • How Patty and Reid Hastings worked together and why they made a successful team
    • How to give "Good Negative Feedback" versus
    • The importance of being "customer-obsessed" when it comes to your company culture
    • Patty's best advice for resourcing yourself and finding answers when you're in charge
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    1 hr

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