I Think I Need Marketing

By: Bonnie Taylor
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  • Summary

  • Marketing. It’s a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.brbr Through interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity. The show will cover topics such as developing a marketing strategy and branding program before moving on to the many traditional and digital options available today. Core actions such as setting budgets, using research, hiring and working with outside consultants, and evaluating results will all be discussed.
    Bonnie Taylor
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Economics
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Episodes
  • Marketing With a Cause: Understand Mission and Non-Profit Marketing

    Marketing With a Cause: Understand Mission and Non-Profit Marketing
    Apr 11 2019
    Finding ways to give back in business can be highly rewarding, but what if your business made giving back a part of its brand and incorporated it into its marketing? Mission marketing not only embraces corporate philanthropic goals, but it can additionally enhance your brand in your buyers' eyes. Taking cause-based business a step further, non-profit entities enlist emotional marketing to promote their missions. In this episode, host Bonnie Taylor discusses both types of marketing before bringing in special guest, Brendan Hurley, CMO with Goodwill of Greater Washington.
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    54 mins
  • Video Marketing: Beyond Lights, Camera, Action!

    Video Marketing: Beyond Lights, Camera, Action!
    Apr 4 2019
    Video marketing has come a long way from its television commercial days! Today's video marketing options allow us to shoot quality content on the fly, increasing our access to this ever-growing, flexible tool. In this episode, host Bonnie Taylor explores video marketing's best practices and uses in the modern marketing program with special guest, René Wells, from Apus Media, Inc.
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    53 mins
  • How to develop a professional marketing campaign

    How to develop a professional marketing campaign
    Mar 28 2019
    Developing a marketing campaign is a process requiring careful planning and an adherence to details and deadlines. What are the steps involved with this process and how can you apply it to your own marketing program? In this episode, host Bonnie Taylor shares her own marketing campaign development process, including best practices at each stage as well as potential pitfalls you should avoid with your own campaigns.
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    53 mins

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