• Dr Umar Johnson (RETURNS) Breaks Silence on Caitlin Clark, Angel Reese, Andrew Shultz & Flagrant, Ryan Clark, Rg3,Shannon Sharpe , Piers Morgan & His Return to The Joe Budden Podcast
    May 29 2025
    Dr. Umar Johnson returns to It’s Up There Podcast and holds NOTHING back. He calls out RG3 over his snow bunny obsession, breaks down Caitlin Clark vs Angel Reese, and checks Shannon Sharpe’s $25K surgery situation. He explains why he turned down Piers Morgan, Andrew Schulz, and Fresh & Fit, responds to Mark Lamont Hill, and questions whether he’ll ever return to the Joe Budden Podcast again. He updates fans on the FDMG Academy, speaks on Trump and the betrayal of African leaders, and gives game on Black masculinity, interracial dating, and spiritual warfare in today’s social media world. ⏱️ TIMESTAMPS 0:00:00 — Ancestral energy & opening vibes 0:03:45 — Why people hate the love & fake fans 0:06:41 — FDMG update: floors, doors, and $60k challenge 0:11:49 — Why romantic relationships drain revolutionaries 0:15:33 — Garvey on marriage being a detriment to the mission 0:20:50 — Being spiritually mission-proof 0:23:11 — Why Dr. Umar turned down Piers Morgan 0:26:55 — White podcasts trying to bait Umar into debate 0:30:42 — Trump & South African president: "Disrespected ancestors" 0:34:30 — Folding in front of white power structures 0:37:40 — Returning to Joe Budden Podcast? "20v1" setup 0:39:28 — Who Umar might exclude from future Joe Budden panels 0:44:02 — Caitlin Clark vs Angel Reese foul & media spin 0:46:00 — RG3 called out for snow bunny obsession 0:49:17 — RG3 backstory: divorcing one snow bunny for another 0:53:28 — Ryan Clark's viral response to RG3 0:58:00 — Shannon Sharpe’s $25K cheeks and snow bunny narrative 1:03:12 — Why some Black men fetishize whiteness 1:08:47 — Why some abandon Black mothers after dating white 1:14:52 — Snow bunny = surrender flag 1:18:22 — Why Umar turned down Andrew Schulz & Fresh & Fit 1:22:40 — Mark Lamont Hill on Piers Morgan panel 1:24:20 — Mark Lamont Hill vs Joe Budden dynamic 1:29:10 — Umar won’t debate coons for white platforms 1:32:40 — Stephen A. Smith responds to RG3/Ryan Clark 1:34:40 — Closing gems on loyalty & Black masculinity 🎧 Full Audio Early: https://patreon.com/ItsUpTherePodcast 💬 Join the Discord: https://discord.gg/3AwsHfDcJB 📸 Follow on Instagram: https://instagram.com/ItsUpTherePodcast ▶️ All Episodes Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N 🗣️ Which part hit the hardest? Drop your timestamp below 👇 Full audio drops early: https://patreon.com/ItsUpTherePodcast #DrUmarJohnson #ItsUpTherePodcast #RG3 #AngelReese #FDMG #CaitlinClark #JoeBuddenPodcast #FDMGUpdate #BlackMasculinity #JoeBuddenPodcast #FreshAndFit #AndrewSchulz #RG3 #CaitlinClark #AngelReese #ShannonSharpe #PiersMorgan #MarkLamontHill #DrUmarJohnson #BlackPodcast #InterracialDating 🔑 HIGH-VOLUME SEO KEYWORDS INCLUDED Primary: Dr Umar Johnson, RG3 Angel Reese, Shannon Sharpe surgery, Caitlin Clark vs Angel Reese, interracial dating Black men, Joe Budden Podcast Umar, FDMG Academy update, snow bunny epidemic, Umar Johnson 2025 Secondary: Mark Lamont Hill viral, Piers Morgan racism, Andrew Schulz disrespect Black women, Stephen A Smith RG3, Trump South Africa land debate, Black podcasters, Black masculinity, woke podcast full episodes, Black Effect Network, iHeart podcast guests 📌 PINNED COMMENT Dr. Umar Johnson went off in this episode — RG3, Shannon Sharpe, Piers Morgan, Mark Lamont Hill, Andrew Schulz, Trump & more. Which part had you locked in the most? Drop your time stamp 🔥👇 🎧 Full audio + early drops on Patreon → https://patreon.com/ItsUpTherePodcast 🗣 Join the Discord → https://discord.gg/3AwsHfDcJB #ItsUpTherePodcast #DrUmarJohnson #AngelReese #RG3 #ShannonSharpe #CaitlinClark 📸 THUMBNAIL TEXT (Bold Text on Image) "BLACK MEN WHO DATE WHITE WOMEN WANNA BE WHITE!" — Dr. Umar Johnson #ItsUpTherePodcast #DrUmarJohnson #AngelReese #CaitlinClark #RG3 Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOOSee omnystudio.com/listener for privacy information.
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    1 hr and 29 mins
  • YSL Mondo (RETURNS) EXPOSES Young Thug Fallout Over J Prince | Lil Woody x Ralo | Why Does Young Thug Marks Gunna, Spares Unfoonk
    May 22 2025

    YSL Mondo returns to It’s Up There Podcast and, for the first time ever, reveals why Young Thug cut him off over a J Prince play (00:05:34). Mondo breaks his silence on linking with Lil Woody after calling him a snitch (00:18:20), and questions why Thug still has smoke for Gunna but gave his own brother Unfoonk a pass after taking the same plea (00:32:10). He opens up about being willing to testify for Thug—with no thanks in return (00:44:57), calls out the fake love from Atlanta rappers (00:57:31), and clears up the long-standing rumor that he stole from Thug (01:09:44). Mondo speaks on founding the YSL wave and “Slime” culture (01:21:15), why he still reps YSL even if Thug ends it (01:35:38), and responds to Thug burning the YSL logo in a new video (01:47:02). TIMESTAMPS 00:00 - YSL Mondo Returns 00:05:34 – First time Mondo reveals why Thug cut him off over J Prince 00:18:20 – Breaks silence on sit-down with “snitch” Lil Woody 00:32:10 – Thug still hates Gunna, but lets Unfoonk slide 00:44:57 – Mondo was ready to testify for Thug — no thanks 00:57:31 – Fake love from Atlanta rappers behind the scenes 01:09:44 – Mondo clears up “he stole from Thug” rumor 01:21:15 – Says he started “Slime” and built YSL culture 01:35:38 – Why he still reps YSL even if Thug ends it 01:47:02 – Reacts to Thug burning the YSL logo 🎧 Early Access & Full Episodes → https://patreon.com/ItsUpTherePodcast 💬 Join the Discord → https://discord.gg/3AwsHfDcJB © 2024 It’s Up There Podcast LLC. All rights reserved. #ItsUpTherePodcast #YSLMondo #YoungThug #Gunna #Unfoonk #LilWoody #AtlantaRap #JPrince #Loon #StreetPolitics #Slime Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

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    1 hr and 22 mins
  • Its Up There Ep. 291 | Kevin Gates Uses LeBron’s Wife To School Brittany Renner 🤯 LeBron Reacts!
    May 12 2025

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    22 mins
  • OMB Peezy EXPOSES Future’s Baby Mama Again! 50 Cent Vs Big Meech, Zoe Spencer & Ye | Its Up There P2 (2nd Visit)
    May 8 2025

    The sit‑down continues! OMB Peezy is back with new DM receipts from Future’s ex, reacts to her $100 K‑chain police call, and explains why he’ll “never spin the block.” Loon & Peezy then unpack 50 Cent’s alleged sabotage of Big Meech’s Florida concert, Kodak Black’s public spiral & Ye’s offer to help, plus what AI‑generated vocals mean for rap royalties. Dating in hip‑hop, fake industry love, and parenting young kings round out an unfiltered Pt 2. | 00:00 | Intro / Part 1 recap & new receipts teaser | | 03:11 | Future’s baby mama: fresh DMs, chain saga & police call | | 12:44 | “Never double back” — Peezy on closing that chapter | | 18:30 | Did 50 Cent torpedo Big Meech’s welcome‑home show? | | 28:55 | Rick Ross catch‑22 & street legacy vs. meme power | | 36:40 | Kodak Black health debate, addiction, & Ye’s olive branch | | 46:22 | 50 vs Meech breakdown: internet clout vs. real respect | | 55:07 | Dating as a rapper, fake love & why Peezy avoids deep talks | | 1:05:18 | Going independent: inside Peezy’s best rollout yet | | 1:15:09 | Kanye calls AI vocals “the new sampling” — royalty talk | | 1:25:47 | Fatherhood segment: celebrating grades & mental health | | 1:33:10 | Rapid‑fire fan Q’s & Part 3 teaser | Subscribe & hit 🔔 so you don’t miss Part 3! Business: bookings@itsuptherepodcast.com ⏤⏤⏤ All opinions are personal and for entertainment only. © 2025 Up There Media, LLC. All rights reserved. Peezy pulls fresh receipts on Future’s BM, breaks down 50 blitzing Big Meech, & reacts to Kodak + Ye. Part 2 is even wilder — link in bio! #ItsUpTherePodcast #OMBpeezy Watch Part 1 here → https://www.youtube.com/watch?v=PA7vXFlYvBk&t=2964s Audio version → https://www.iheart.com/podcast/1119-its-up-there-podcast-w-lo-81051334/ Follow Loon → @itsuptherepodcast Follow OMB Peezy → @omb_peezy Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

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    1 hr and 25 mins
  •  Ep. 291 |‼️Shannon Sharpe “Choke” Tape Rocks ESPN, Kevin Gates vs LeBron James Faceoff!
    May 6 2025

    Big Loon kicks off the pod with a heartfelt thank you to his supporters (0:00) before sharing why he’s still too close to his own trauma to tell his full story (2:15). He then reflects on being misunderstood, embracing the “life of kings” mindset, and how fame makes it hard to trust anyone (4:40). After previewing a new feature on Patreon and plans for a street‑style book club (9:00), Loon gives a salute to David Shands & the builder class at Social Proof (13:40). Then the real heat starts: Shannon Sharpe’s $10 M hush offer gets rejected (17:05), and Loon goes in on Tony Buzbee’s shady lawsuit history (19:00). He breaks down why Sharpe’s rushed video response might’ve nuked his NDA (24:10) and warns that Sharpe’s “playboy” image could boomerang into public persecution (31:30). Next, Kevin Gates gets called out for the $25 K courtside “crash‑out” aimed at LeBron’s wife (35:45), and Loon explains the unwritten rule about clout‑chasing through family. Tyrese’s court battle leads to a deeper convo about how the system milks men through child support (39:55), and Loon closes with a reminder: credibility is currency—perspective is product (42:25). 00:00 Intro & Thank Y’all 02:15 Too Close to My Trauma 04:40 “Life of Kings” Mindset & Fame 09:00 New Patreon Feature + Book Club 13:40 Salute: David Shands & Social Proof 17:05 Shannon Sharpe’s $10M Hush Rejected 19:00 Tony Buzbee’s Lawsuit History 24:10 NDA Nuke? Sharpe’s Rushed Response 31:30 Playboy Image = Public Persecution? 35:45 Kevin Gates Courtside vs. LeBron’s Wife 39:55 Tyrese’s Child Support Convo 42:25 Closing: Credibility & Perspective 📺 Clip Channel & Community: ► Clip Channel → https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw ► Discord → https://discord.gg/GJKXMWQS 🔥 Exclusive Content & Merch: ► Patreon (Early Access + Unreleased) → https://www.patreon.com/itsuptherepodcast ► Merch → teespring.com/its-up-there-podcast-merch 🎧 Listen Anywhere: ► Spotify → https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ ► Apple Podcasts → https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 ► iHeart → https://www.iheart.com/podcast/1119-its-up-there-podcast-w-lo-81051334/ 👣 Follow the Pod & Host: YouTube: https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw Instagram: @fogfo_looney / @itsuptherepodcast TikTok: https://www.tiktok.com/@fogfo_looney Patreon: https://www.patreon.com/itsuptherepodcast 🔔 Subscribe & hit 🔔 so you don’t miss Part 3! 📧 Business: bookings@itsuptherepodcast.com ⏤⏤⏤ All opinions are personal and for entertainment only. © 2025 Up There Media, LLC. All rights reserved.

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    1 hr and 10 mins
  • Ep. 290 |‼️Sharpe’s $10 M Hush Offer Rejected | Kevin Gates Trolls LeBron Courtside
    May 5 2025

    Big Loon kicks off the pod with a heartfelt thank you to his supporters (0:00) before sharing why he's still too close to his own trauma to tell his full story (2:15). He then reflects on being misunderstood, embracing the “life of kings” mindset, and how fame makes it hard to trust anyone (4:40). After previewing a new feature on Patreon and plans for a street-style book club (9:00), Loon gives a salute to David Shands & the builder class at Social Proof (13:40). Then the real heat starts: Shannon Sharpe’s $10M hush offer gets rejected (17:05), and Loon goes in on Tony Buzbee’s shady lawsuit history (19:00). He breaks down why Sharpe’s rushed video response might’ve just nuked his NDA (24:10) and warns that Sharpe’s “playboy” image could now boomerang into public persecution (31:30). Next, Kevin Gates gets called out for the $25K courtside “crash-out” aimed at LeBron’s wife (35:45), and Loon explains the unwritten rule about clout-chasing through family. Tyrese’s court battle leads to a deeper convo about how the system milks men through child support (39:55), and Loon closes with a reminder: credibility is currency—perspective is product (42:25). #ShannonSharpe #KevinGates #LeBronJames #ItsUpTherePodcast #BigLoon #Patreon #NBA #BlackPodcast #HipHopMedia Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

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    35 mins
  • Rory Regrets Exposing Joe Budden | Calls VladTv a Culture Vulture, Says Twitch Owns Kai Cenat & More ( FULL EPISODE)
    May 1 2025

    In this episode of It’s Up There Podcast, Loon sits down with Rory for a no-filter conversation that goes beyond podcast beef and dives into the truth behind the podcast industry, the cost of vulnerability, and why so many platforms are pushing entertainment over authenticity. Rory opens up about what really happened behind the scenes with Joe Budden, why he regrets even telling the truth publicly, and how lies often travel further than honesty in this new age of content. Loon presses him on his role in the business of podcasting, helping creators get deals, and why he rarely speaks up for himself—even when the smut gets thrown on his name. The conversation moves into deep waters: Is Joe Rogan still worth $300 million at Spotify, or is the podcast bubble about to burst? Why Rory stopped reading comments and how chasing fire emojis can kill your creativity How real podcasting has been hijacked by reaction culture and viral lies Why truth, trauma, and trust are the most dangerous parts of building a platform Loon and Rory also discuss Rumble vs. Twitch, the streaming war for creators like Kai Cenat, and why so many personalities online are just performing pain for profit. They also go deep on Andrew Tate, manipulation in media, and how people are using therapy buzzwords as branding tools instead of healing. If you’ve ever felt conflicted about building in public, protecting your peace, or calling out false narratives without feeding the clout machine—this episode is a blueprint. 🎯 Come for the talk about Spotify, Rogan, and Rory’s journey—stay for the game Loon drops on how to survive the noise without selling your soul. 🟡 Subscribe to the channel 🟣 Join the Patreon for uncut episodes: https://patreon.com/ItsUpTherePodcast 🟠 Tap into the Discord: https://discord.gg/3AwsHfDcJB 🔵 Follow on Instagram & TikTok @ItsUpTherePodcast 🔴 Full podcast playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #ItsUpTherePodcast #Rory #JoeBudden #PodcastBeef #SpotifyPodcasts #Charlamagne #AndrewTate #KaiCenat #Loon #BlackEffect #HipHopPodcasts #RealConvos #ContentCreators Rory: Joe Budden Snake Moves, Vlad Can’t Be Trusted, Kai Cenat Pressured, Rory Regrets Exposing Joe Budden | Says Vlad Profits Off Black Trauma, Joe Rogan Untouchable, Twitch Owns Kai Cenat Rory Breaks Silence on Joe Budden Fallout + Says Industry Rewards Liars + Talks Vlad, Rogan, Kai Cenat, More Rory Regrets Exposing Joe Budden | Vlad TV Called Out, Joe Rogan’s Power, Twitch Owns Kai Cenat Rory Regrets Exposing Joe Budden | Says Vlad Profits Off Black Trauma, Joe Rogan Untouchable, Twitch Owns Kai Cenat 00:00 - Rory on Spotify’s Podcast Strategy & Why They Carve Out Joe Rogan 10:42 - Rory Says Liars Are Better Entertainers: “Truth Don’t Matter” 18:31 - Loon Breaks Down His Trust Issues Post Street-to-Podcast Transition 24:50 - Podcast Fans Acting Like They Know You: The Burden of Vulnerability 35:29 - Rory on Joe Budden: “I Thought I Was in Control. I Wasn’t.” 42:10 - Why Loon Cuts Off Comments & How Praise Became a Drug 51:25 - Rory Defends His Impact in Podcasting While People Call Him Soft 58:50 - Are the Streaming Numbers Even Real? Loon Challenges the Metrics 1:08:22 - Kai Cenat vs Twitch & Rumble: Rory Reacts to the Streaming War 1:15:45 - Rory Says Andrew Tate Is a Master Manipulator 1:24:10 - Loon Asks: Who Has More Value — Andrew Tate or Joe Rogan? 1:32:55 - Loon Talks Vlad, Trap Lore Ross, & Who Should Really Hold the Mic 1:38:20 - Why Podcasting Ain’t Safe on YouTube Anymore 1:45:00 - Loon on Charlamagne, Fred Taylor, & Holding the Culture Accountable 1:53:20 - Rory: “I’ve Helped More Podcasters Eat Than Anyone But Charlamagne” 1:58:40 - Final Thoughts: Why Vulnerability Costs Too Much to Fake Rory Breaks Silence on Joe Budden Fallout + Says Industry Rewards Liars + Talks Vlad, Rogan, Kai Cenat, More Rory Regrets Telling the Truth About Joe Budden | “It Changed Nothing”

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    1 hr and 56 mins
  • Here’s Why Joe Budden Almost Fired Melissa Ford Over "Gimmie a Hug" By Drake | Its Up There Podcast
    Apr 28 2025

    This Is Why Joe Budden Almost Fired Melissa Ford After That Drake Line This episode, Loon delivers a piercing breakdown of one of the most hypocritical moves in podcasting history. When Drake shouted out Melissa Ford on "Give Me a Hug" — while taking a jab at Joe Budden — the Joe Budden Podcast team secretly bought the domain on Drake’s merch and rerouted it to Joe's Patreon. Not Melissa’s. Not a collab. Straight exploitation. In this episode of It’s Up There Podcast, Loon breaks down one of the wildest betrayals in podcast history — and it’s got Joe Budden written all over it. When Drake dropped "Give Me a Hug" and gave Melissa Ford a shoutout while simultaneously throwing shade at Joe, fans expected Mel to shine off the moment. But what happened instead? Joe Budden’s team snatched the domain name tied to Drake’s merch drop and rerouted it to his Patreon, cutting Mel out entirely. Loon pulls the mask off the manipulation and asks the hard questions: 🧠 Why would a self-proclaimed creator advocate hijack a moment meant for his co-host? 💼 Is this business innovation or just ego-driven overreach? 🏛️ How does this mirror the corporate behavior Joe Budden used to protest at Complex & Spotify? 🧩 Why do Black women keep getting shut out of platforms they help build? This episode dives deeper than gossip — it’s a cultural x-ray of gatekeeping, branding betrayal, and hypocrisy in the new media landscape. 🔍 SEO-Friendly Timestamps: 00:00 – Intro: Why It’s Up There Podcast Is Leading the Culture 01:45 – What Every Creator Needs to Hear Right Now 03:22 – LaRussell’s Shift on Labels & Creator Control 06:01 – The Rise of Joe Budden: From Rapper to Podcaster 09:50 – Drake Mentions Melissa Ford on “Give Me a Hug” 13:30 – Joe Budden Team Grabs the Viral URL Behind Her Back 17:40 – Why This Was Exploitation, Not a Strategic Collab 20:10 – Legal Grey Areas: Could This Lead to a Lawsuit? 24:30 – The Ironic Fall: Joe Becomes the System He Fought 28:45 – PR Spin & Joe’s Internal Pushback 32:12 – Melissa Ford’s Role: Strategy or Stand? 36:10 – How the Creator vs Culture Debate Is Changing 38:55 – Bonus: Brick Baby vs Loose Cannon Situation 42:25 – No Jumper’s Gang War Allegory & Street Exploitation 47:50 – Adam22’s Role & Why He Didn’t Intervene 53:00 – Final Word: What Accountability in New Media Really Looks Like 55:42 – Closing Remarks: Don’t Just Build For You. Build For Us. 📌 JOIN THE LOONIVERSE 🎥 Full Episodes ➤ https://youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N 💬 Join The Community ➤ https://discord.gg/3AwsHfDcJB 🎧 Patreon Exclusives ➤ https://patreon.com/ItsUpTherePodcast 📸 Follow on IG ➤ @ItsUpTherePodcast 🎙️ Available on Black Effect & Everywhere You Get Podcasts 🗣️ Comment your thoughts below. Was Joe protecting the brand—or blocking the people who built it? 🔔 Don’t forget to like, subscribe, and share with someone who needs to hear the truth. #ItsUpTherePodcast #JoeBudden #MelissaFord #Drake #HipHopMedia #Loon #PodcastDrama #BlackEffect #ViralMoments #PodcastGatekeeping #CulturalCommentary

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    1 hr and 18 mins
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