In-Ear Insights, the Trust Insights Podcast Podcast By TrustInsights.ai cover art

In-Ear Insights, the Trust Insights Podcast

In-Ear Insights, the Trust Insights Podcast

By: TrustInsights.ai
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About this listen

In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, analytics, marketing, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, at the gym, or in the office and still have plenty of time for other shows.Copyright 2022 Trust Insights, Inc. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • In-Ear Insights: The Generative AI Sophomore Slump, Part 2
    Jun 25 2025

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to break free from the AI sophomore slump. You'll learn why many companies stall after early AI wins. You'll discover practical ways to evolve your AI use from simple experimentation to robust solutions. You'll understand how to apply strategic frameworks to build integrated AI systems. You'll gain insights on measuring your AI efforts and staying ahead in the evolving AI landscape. Watch now to make your next AI initiative a success!

    Join our weekly #email newsletter:
    https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

    Follow our YouTube channel for more #marketing and #analytics videos!
    https://www.trustinsights.ai/youtube

    Take our new generative AI course:
    https://www.trustinsights.ai/aicourse

    Subscribe to the Trust Insights podcast:
    https://www.trustinsights.ai/tipodcast

    Join our free private Slack community, Analytics for #Marketers:
    https://www.trustinsights.ai/analyticsformarketers

    Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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    29 mins
  • In-Ear Insights: The Generative AI Sophomore Slump, Part 1
    Jun 18 2025

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the generative AI sophomore slump.

    You will discover why so many businesses are stuck at the same level of AI adoption they were two years ago. You will learn how anchoring to initial perceptions and a lack of awareness about current AI capabilities limits your organization's progress. You will understand the critical difference between basic AI exploration and scaling AI solutions for significant business outcomes. You will gain insights into how to articulate AI's true value to stakeholders, focusing on real world benefits like speed, efficiency, and revenue. Tune in to see why your approach to AI may need an urgent update!

    Join our weekly #email newsletter:
    https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

    Follow our YouTube channel for more #marketing and #analytics videos!
    https://www.trustinsights.ai/youtube

    Take our new generative AI course:
    https://www.trustinsights.ai/aicourse

    Subscribe to the Trust Insights podcast:
    https://www.trustinsights.ai/tipodcast

    Join our free private Slack community, Analytics for #Marketers:
    https://www.trustinsights.ai/analyticsformarketers

    Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

    Show more Show less
    29 mins
  • In-Ear Insights: How Generative AI Reasoning Models Work
    Jun 11 2025

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the Apple AI paper and critical lessons for effective prompting.

    You'll learn what reasoning models are and why they sometimes struggle with complex tasks, especially when dealing with contradictory information. You'll discover crucial insights about AI's "stateless" nature, which means every prompt starts fresh and can lead to models getting confused. You'll gain practical strategies for effective prompting, like starting new chats for different tasks and removing irrelevant information to improve AI output. You'll understand why treating AI like a focused, smart intern will help you get the best results from your generative AI tools. Tune in to learn how to master your AI interactions!

    Join our weekly #email newsletter:
    https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

    Follow our YouTube channel for more #marketing and #analytics videos!
    https://www.trustinsights.ai/youtube

    Take our new generative AI course:
    https://www.trustinsights.ai/aicourse

    Subscribe to the Trust Insights podcast:
    https://www.trustinsights.ai/tipodcast

    Join our free private Slack community, Analytics for #Marketers:
    https://www.trustinsights.ai/analyticsformarketers

    Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

    Show more Show less
    32 mins
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