In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the MarketingProfs B2B Forum 2024. You will learn about the surprising reality of AI adoption in marketing. You will discover the challenges of accurately measuring AI usage and the inherent biases in current surveys. You will gain insights into the human element of marketing and how it intersects with AI. You will understand the value of listening in market research and how to extract insights from industry events.

Join our weekly #email newsletter:
https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Follow our YouTube channel for more #marketing and #analytics videos!
https://www.trustinsights.ai/youtube

Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial topic of AI readiness for businesses. Discover the essential steps to determine if your organization is truly prepared to leverage AI effectively. Learn how to avoid common pitfalls and misconceptions surrounding AI implementation. Gain valuable insights into maximizing your AI investment and driving tangible results, rather than just chasing innovation awards. Prepare to rethink your approach to AI and unlock its true potential for your business.

Join our weekly #email newsletter:
https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Follow our YouTube channel for more #marketing and #analytics videos!
https://www.trustinsights.ai/youtube

Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the unpredictable world of marketing in uncertain times. You'll discover valuable strategies for planning and adapting amidst unreliable data and ever-changing trends. Learn how to diversify your revenue streams and control what you can, even when external factors shift. Explore the importance of balancing daydreaming with practicality for long-term business success.

Join our weekly #email newsletter:
https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Follow our YouTube channel for more #marketing and #analytics videos!
https://www.trustinsights.ai/youtube

Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers