Inclusion and Marketing

By: Sonia Thompson
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  • Summary

  • Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
    Sonia Thompson
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Economics Marketing
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Episodes
  • 135. How to create an LGBTQ+ inclusive brand all year long

    135. How to create an LGBTQ+ inclusive brand all year long
    Oct 31 2024
    By this time of year, normally we don't see too many LGBTQ+ celebrations from brands. Pride month has passed, and many brands are back to business as usual, which in a lot of cases means they aren't doing much of anything to make LGBTQ+ consumers feel seen, supported, or like they belong. Brands that do a good job of serving the LGBTQ+ community do it all year long. In this episode, I walk you through ways you can build an LGBTQ+ inclusive brand that makes people from the community feel like they belong, no matter when they encounter your brand. Get the Inclusion & Marketing Newsletter Episode 58: How to build an LGBTQ+ inclusive brand with Hank Paul
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    16 mins
  • 134. 3 Steps to create an effective multilingual content strategy

    134. 3 Steps to create an effective multilingual content strategy
    Oct 24 2024
    Engaging customers that speak other languages is a smart strategy for brands to grow. But too often, marketers think that an effective multilingual content strategy is just about translating your existing content into various languages. The reality, doing that may not bring you the results you desire. In this episode of the inclusion and marketing podcast, I walk you through my framework for implementing an effective multilingual content strategy that enables you to convert more customers. Get the Inclusion & Marketing Newsletter Episode 127: How to create a multilingual content strategy with Selim Dahmani
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    15 mins
  • 133. Jaw dropping stats about Latino youth prove why marketers shouldn't ignore this growing consumer group

    133. Jaw dropping stats about Latino youth prove why marketers shouldn't ignore this growing consumer group
    Oct 17 2024
    Every time I see data about the changing demographics in the U.S., it seems like my jaw drops open. Population Growth: 70% of the U.S. population growth between 2022 and 2023 is attributed to Latinos, a trend that shows no signs of slowing. Economic Force: Latino youth are projected to contribute 78% of all net new U.S. workers by 2030, and Hispanic consumer spending is outpacing non-Hispanic spending in key areas like personal care, home electronics, and new cars. 25% of Gen Z and Gen Alpha are Latino 94% of Latinos under age 18 are born and raised in the U.S. Did you know all that, cause I sure didn’t. And when I think about this from a marketing standpoint, it’s clear that brands need to factor these changing demographics into their strategies. The data I mentioned came from the U.S. Latino Youth 2030 Report, conducted by Kantar in Collaboration with the Latino Donor Collaborative. I wanted to dive more into this data and the implications, so I sat down with Ana Valdez, President and CEO of the Latino Donor Collaborative. Get the Inclusion & Marketing Newsletter U.S. Latino Youth Report 2030: from Kantar and The LDC Latino Donor Collaborative
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    39 mins

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