Innovation Series Part 1 - Desirability
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Innovation Series Part 1 - Desirability
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About this listen
The first step of driving innovation is desirability, according to Kurt Baumberger, EVP, Strategy & Innovation at Shadow Soft. The blueprint to innovation can be achieved leveraging a logical framework for moving fast and delivering a minimum viable product to test in the market.
This is Part 1 of 3 with Kurt discussing how innovation can be developed in your company strategy.
Join us as we discuss:
Using an ethnography to identify pain points
Steal like an artist
Selecting a group of innovators
Reference material: Innovation Navigation: How To Get From Idea To Reality In 90 Days
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