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Curious about how a TV producer makes waves in the rent-to-own industry? Join us as we chat with Justin Burns, Director of Marketing for Full O Pep Appliances, dba American Rental Home Furnishings, live from APRO's RTO World 2024 convention. Justin brings his unique perspective from a 15-year TV production career and shares the intricate process of crafting marketing strategies tailored to diverse markets. Learn about the effectiveness of CTV and OTT, and discover Justin's innovative thoughts on leveraging YouTube for targeted marketing. Our conversation is rich with insights on the importance of continuous learning and adaptation in this dynamic field.

Ever wondered how authenticity can transform your business? This episode dives deep into the power of video marketing and personal branding. Justin offers practical tips for creating engaging content, balancing high-quality evergreen pieces with frequent updates, and using simple tools like iPhones for effective video production. We also explore the significance of genuine relationships in the rent-to-own industry, revealing how authenticity builds trust and drives success. From the challenges faced by store managers to the importance of real connections, this episode is a treasure trove of actionable insights for anyone in the marketing or RTO sector.

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