• Inside: Riyadh Season Noche UFC at Sphere

  • Sep 13 2024
  • Length: 22 mins
  • Podcast

Inside: Riyadh Season Noche UFC at Sphere

  • Summary

  • BONUS EPISODE – Tomorrow, on Mexican Independence Day weekend, UFC is gearing up to host Riyadh Season Noche UFC, which will honor Mexico's rich history and vibrant culture. Oh... and did we mention... it's the first sporting event to be hosted at Sphere in Las Vegas? On this special episode we chat with Heidi Noland, Sr. VP of Global Brand & Creative with UFC, who pulls back the curtain and gives us an inside look at what goes into preparing for this incredible event at such a unique venue. We talk through their approach as soon as they confirmed the event, and how UFC has been intentional to set the bar on what is possible at Sphere. Heidi tells us about the Noche UFC events and how this event collaborates with numerous artists for a unique experience to celebrate Mexican Independence Day weekend and Mexico's contributions to live combat sports. With UFC hosting massive events throughout the year, we discuss what prep is like for those events, and how Riyadh Season Noche UFC has been different and required planning further out. Enjoy this fun primer that teases some features and innovative approaches that are sure to make this event memorable for those working in live events and fans alike.

    Watch: ESPN+ PPV

    Heidi Noland: LinkedIn
    UFC: Facebook | X/Twitter | Instagram

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    ADVENTURES IN VENUELAND

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    Meet our team:

    Paul Hooper | Co-host, Booking, Branding & Marketing
    Dave Redelberger | Co-host & Guest Research
    Megan Ebeck | Marketing, Design & Digital Advertising
    Samantha Marker | Marketing, Copywriting & Publicity
    Camille Faulkner | Audio Editing & Mixing

    Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

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