Inside: Sales Enablement

By: Scott Santucci Brian Lambert Erich Starrett
  • Summary

  • SEASON 3: Enablement History w/Erich Starrett and Special Guests Together we will hop (take a leap!) into the Enablement Time Machine and... - Have a look back with those who had a role in / contribution to Enablement history. - Pause in the present, to hit on a few "modern" themes - And then shift our focus to the future of the Enablement function / profession, and what it may bring for Enablement teams. SEASONS 1 + 2: Scott Santucci & Brian Lambert Explore the dynamic world of elite B2B Sales Enablement professionals who support solution sellers at scale while running Enablement as a cross-company strategic function to the C-Suite. Discover the winning mindsets, strategies, and executable insights commercial enablement leaders follow to elevate their role and function. Engage with other listeners looking to evolve their function to commercial enablement, talent enablement, message enablement, pipeline enablement, or organizational enablement.
    Copyright 2025 Scott Santucci, Brian Lambert, Erich Starrett
    Show more Show less
Episodes
  • ISEs3 Ep20: Sheevaun Thatcher - Gaining Gravitas from the Get-Go
    Feb 20 2025

    We’re thrilled to announce the release of the grand finale of Inside Sales Enablement Season 3, featuring none other than Sheevaun Thatcher, the Godmother of the global Enablement community, whose fun-lovin fancy shoes, servant's heart, and ear-to-ear smile have brightened every Enablement Society Experience from the very beginning.

    🎙️ In This Episode:

    1. True Enablement Identity: Discover Sheevaun’s take on the evolution from Sales to Revenue Enablement and why she believes in redefining enablement as a holistic go-to-market growth strategy.
    2. AI’s Role in Enablement: Uncover the transformative potential of AI tools in enablement processes, and why prompt engineering is the future every enabler should embrace.
    3. Breaking Down Silos: Learn the art of fostering cross-functional collaboration from a seasoned executive who’s mastered bringing marketing and sales together.
    4. Walking with Gravitas: Find out how Sheevaun’s concept of gravitas can empower you to walk into any room with confidence and impact ...once you earn it.
    5. Becoming the Hub: Get insights into positioning enablement as the indispensable hub of any organization, ensuring every department aligns with strategic goals.

    🌟 Fun Fact from the Episode: Sheevaun once stood up in a roomful of peers and boldly declared herself the “Chief Productivity Officer," reminding everyone that it’s not about what HR labels you – it’s about how you see yourself - and inspiring them to walk in similar confidence and pride.

    Thank you for being part of our journey through Season 3! We are immensely grateful for your engagement and support. This episode with Sheevaun is a treasure trove of wisdom, and it’s the perfect way to wrap up this series.

    Tune in now to Episode 20 and let Sheevaun inspire you! Don’t forget to visit sheevaunthatcher.com and keep an eye out for her insightful articles. Share your thoughts in the comments and let’s discuss how we can all walk with a little more gravitas!

    Until next season, keep enabling excellence!

    Love, Erich

    P.S. Don’t miss the chance to network and learn more at the next Revenue Enablement Society conference – maybe you’ll catch Sheevaun and her iconic shoes! Just leave her alone in the bathroom. 😉

    Mentioned in this episode:

    Join Orchestrate Sales' ISE Podcast Insider Nation!

    https://www.OrchestrateSales.com/podcast

    ISE Listeners Get 30% Off of GTM AI Academy!

    GTM AI Academy. The only AI curriculum curated by Enablement for Enablement ...and the entire cross-functional GTM team. Don't get tangled up in all of the random vendor driven offerings in your feed. Learn AI from a globally trusted source - Coach K - Jonathan Kvarfordt Their bundle "Enablement AI Mastery" includes BOTH the core "Generative AI Foundations" course AND "Enablement AI Mastery" specifically. Each course has a value of $599 individually, but Coach K is offering them as a bundle with reduced pricing. AND as a listener of the Inside Sales Enablement podcast, if you "ACT NOW" you can use code "ISE30" to get an ADDITIONAL 30% off of the entire thing. You will also receive FREE access to the GTM AI Tools Demo Library. Coach K has done the demos so you don't have to and offers his straight shooting opinion through an Enablement lens. Go to www.gtmaiacademy.com and enter code ISE30 TODAY and elevate your AI Enablement game!

    Brought To You By GTM AI Academy - 30% Off for ISE!

    Visit us on the Orchestrate Sales Property

    https://www.OrchestrateSales.com/

    Show more Show less
    31 mins
  • ISEs3 Ep19: Jen Marie Jacober - SES O.G.
    Feb 15 2025

    We're thrilled to bring you episode 19 of Inside Sales Enablement, Season 3 - Enablement History, featuring the one and only SES O.G. Jen Marie Jacober, or as some of you might know her, Bacon. Join us as we dive deep into the origins and growth of the Sales Enablement Society with someone who was right there from the start!

    🧠 5 Keys You'll Learn in This Episode:

    1. Origins of a Movement - How Jen Marie stumbled upon sales enablement and played a pivotal role in launching the Sales Enablement Society.
    2. The Power of Networking - Discover how the community fostered invaluable professional relationships and connections.
    3. The Birth of Chapters - Learn about the formation of local chapters and how they contributed to the society's mission.
    4. Evolution to Revenue Enablement - Explore the transition from sales to revenue enablement and what it signifies for the industry.
    5. AI and the Future - Jen Marie shares her thoughts on AI's role in the future of enablement and the importance of being an orchestrator in a digital world.

    🥓 Fun Fact From the Episode:

    Did you know Brian Lambert gave Jen Marie the nickname "Bacon" because he said she makes everything better, just like the breakfast staple? Now that's a compliment worth savoring!

    Mentioned in this episode:

    Visit us on the Orchestrate Sales Property

    https://www.OrchestrateSales.com/

    ISE Listeners Get 30% Off of GTM AI Academy!

    GTM AI Academy. The only AI curriculum curated by Enablement for Enablement ...and the entire cross-functional GTM team. Don't get tangled up in all of the random vendor driven offerings in your feed. Learn AI from a globally trusted source - Coach K - Jonathan Kvarfordt Their bundle "Enablement AI Mastery" includes BOTH the core "Generative AI Foundations" course AND "Enablement AI Mastery" specifically. Each course has a value of $599 individually, but Coach K is offering them as a bundle with reduced pricing. AND as a listener of the Inside Sales Enablement podcast, if you "ACT NOW" you can use code "ISE30" to get an ADDITIONAL 30% off of the entire thing. You will also receive FREE access to the GTM AI Tools Demo Library. Coach K has done the demos so you don't have to and offers his straight shooting opinion through an Enablement lens. Go to www.gtmaiacademy.com and enter code ISE30 TODAY and elevate your AI Enablement game!

    Brought To You By GTM AI Academy - 30% Off for ISE!

    Join Orchestrate Sales' ISE Podcast Insider Nation!

    https://www.OrchestrateSales.com/podcast

    Show more Show less
    29 mins
  • ISEs3 Ep18: Dale Dupree - Enabling A Sales Rebellion in Totality
    Sep 19 2024

    WELCOME to ISEs3 Episode 18 where The Leader of The Rebellion Dale Dupree joins Erich Starrett in the OrchestrateSales.com studios in anticipation of the first ever face-to-face event of The Sales Rebellion - Totality.

    Dive into the world of sales, art, and rebellion as Dale shares his insights on disrupting the status quo to choose legendary and crosses the 300 mark of hosting or attending podcasts as he guides the Enablement world off the beaten path to the Rebellious road less traveled.

    Explore the intriguing origins of the Sales Rebellion and the influence of Dale's father on his journey.

    Understand how to transition from status quo to legendary in sales with Dale's unique perspective.

    Learn about Dale's groundbreaking outreach methods that create curiosity and impact.

    Discover the rebel sales process with a twist and what being a warrior in sales truly means.

    Get a sneak peek into Dale's global event, "Totality," and what makes it radically different from typical sales conferences.

    Mentioned in this episode:

    Join Orchestrate Sales' ISE Podcast Insider Nation!

    https://www.OrchestrateSales.com/podcast

    Visit us on the Orchestrate Sales Property

    https://www.OrchestrateSales.com/

    ISE Listeners Get 30% Off of GTM AI Academy!

    GTM AI Academy. The only AI curriculum curated by Enablement for Enablement ...and the entire cross-functional GTM team. Don't get tangled up in all of the random vendor driven offerings in your feed. Learn AI from a globally trusted source - Coach K - Jonathan Kvarfordt Their bundle "Enablement AI Mastery" includes BOTH the core "Generative AI Foundations" course AND "Enablement AI Mastery" specifically. Each course has a value of $599 individually, but Coach K is offering them as a bundle with reduced pricing. AND as a listener of the Inside Sales Enablement podcast, if you "ACT NOW" you can use code "ISE30" to get an ADDITIONAL 30% off of the entire thing. You will also receive FREE access to the GTM AI Tools Demo Library. Coach K has done the demos so you don't have to and offers his straight shooting opinion through an Enablement lens. Go to www.gtmaiacademy.com and enter code ISE30 TODAY and elevate your AI Enablement game!

    Brought To You By GTM AI Academy - 30% Off for ISE!

    Show more Show less
    49 mins
adbl_web_global_use_to_activate_webcro768_stickypopup

What listeners say about Inside: Sales Enablement

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.