We get a lot of questions at Trader Joe’s. One of those we hear the most is, “Hey, when are you opening a store in my neighborhood?” And “How do you decide where to put a Trader Joe’s?” – that comes up a lot, too. As you can imagine, like Trader Joe’s stores themselves, choosing store locations isnot a one-size-fits-all approach. Truth is, we’d like to be in thousands of neighborhoods all across the country – and it’s going to take some time. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop.

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In this episode of Inside Trader Joe’s, we’re taking you inside our customers’ shopping carts to find out what keeps them coming back to Trader Joe’s again and again. For this inaugural iteration of our Customer Cart Conversations, we go to Trader Joe’s number 122 in Studio City, California, where our store Captain Jay Jay gets up close and personal with the contents of customers’ carts, with questions about favorites. Along the way, we get some insights into how Trader Joe’s brings a little joy and deliciousness into their busy lives. We’ll get answer to pressing questions like: Savory or sweet? Snack or dessert? And even, Regular Fries or Sweet Potato Fries? What’s in YOUR cart?

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It’s September at Trader Joe’s. That, of course, means the Pumpkin-palooza is underway. You’ll find more than 70 pumpkin-forward products on our shelves this season – including new entries like Pumpkin Spice Cold Brew Coffee Concentrate and the much-anticipated Pumpkin Mini Sheet Cake. And despite the plethora of pumpkin, this season is also about so much more. Like Apple (Shortbread Cookies), Maple (Brown Sugar Butter), Vanilla Cardamom (Cold Brew Coffee), and Butternut Squash (Mac & Cheese). There are returning faves and new finds filled with fabulous flavors in every corner of your neighborhood Trader Joe’s. Listen in to this episode of Inside Trader Joe’s to get the scoop on a few of our favorites. Check out traderjoes.com and @traderjoes on Instagram for more on what’s new and what’s back (finally!) in your Trader Joe’s.

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