Step inside Midland TX's newest culinary sensation as restaurant owner Perla Bisono shares the story behind Antojo Pura Vida, bringing authentic Mexico City flavors to West Texas. From its stunning decor to innovative craft cocktails, this restaurant is redefining the dining experience in Midland. Born in the Dominican Republic and previously working in New York, Perla transformed her background in psychology into a successful career in hospitality. Her vision combines authentic Mexican cuisine, particularly from Mexico City, with an atmosphere that makes everyone feel like family. The restaurant's name, meaning "craving the good life," perfectly captures its essence. Antojo Pura Vida stands out with its unique blend of exceptional food and masterfully crafted cocktails. The menu features distinctive dishes like sopa de tinga and tableside guacamole, while the bar program showcases creative seasonal offerings including their signature carajillos. In just three months since opening, this restaurant has become a standout destination in Midland's dining scene. With its beautiful patio, VIP second floor, and commitment to creating memorable experiences, Antojo Pura Vida offers more than just a meal – it's a celebration of culture, community, and exceptional hospitality. Visit Antojo Pura Vida at 1008 South Bakespring Street in Midland, Texas. Open every day except Monday. Follow their journey on Instagram and Facebook @antojopuravida for special events and seasonal offerings. CHAPTERS: 00:00 - Intro 00:52 - Perla Bisono, Owner of Antojo Pura Vida 06:25 - Transitioning from Manager to Restaurant Owner 08:16 - Transforming an Existing Space into a New Restaurant 10:38 - Designing a Unique Food and Drink Menu 13:12 - Public Reception and Feedback 14:42 - Effective Marketing Strategies 19:18 - Tips for Aspiring Restaurant Owners 20:48 - Challenges That Keep You Up at Night 23:50 - Difficulty in Finding Staff 25:35 - Importance of Food vs. Service 26:58 - Future Plans for Antojo Pura Vida 28:57 - Availability for Holiday Parties 29:56 - Must-Try Dishes at Antojo Pura Vida Best of Midland Texas was created focusing on small, local businesses and has been designed to help you find only the best locally owned companies and live events here in Midland. CONNECT WITH US Website: https://www.bestofmidlandtx.com Ryan Shewchuk: https://www.instagram.com/shewchuk Terra Avery: https://www.instagram.com/terrawaypants TikTok: www.tiktok.com/@bestofmidlandtx Facebook: https://www.facebook.com/bestofmidlandtx Instagram: https://www.instagram.com/bestofmidlandtx Facebook Group: https://www.facebook.com/groups/bestofmidlandtx —----------------------- LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: https://bit.ly/bomtxitunes Spotify: https://bit.ly/bomtxspotify —----------------------- PRODUCED AND EDITED BY FORTY WOLVES STUDIOS https://www.fortywolves.com