Summary

In this engaging conversation, Simon Jones speaks with Scott Delleville, Gwen Byrom, and Emma Hart about the evolving landscape of education, particularly in admissions and marketing for international schools. They discuss innovative approaches to recruitment, the importance of family engagement, and the role of technology in enhancing the educational experience. The guests share personal reflections on their careers and offer advice for those entering the field, emphasizing the need for memorable experiences and the challenges of international recruitment.

Takeaways

• The experience families have with schools is crucial.
• Combining admissions and marketing can enhance family engagement.
• Innovative approaches in education are essential for attracting students.
• Technology plays a significant role in modern education.
• Families are increasingly involved in the school selection process.
• Open days should create memorable experiences for prospective families.
• Communication is key in addressing parents' concerns about different educational systems.
• Career paths in education can be unpredictable but rewarding.
• International recruitment presents both challenges and opportunities.
• Schools must balance cultural integrity with the need for international students.

Contacts

Emma Hart, Director of Admissions at Halcyon London International School

ehart@halcyonschool.com

https://www.linkedin.com/in/emmamhart

Gwen Byrom, Director of Education Strategy, NLCS International Ltd

gbyrom@nlcs.org.uk

https://www.linkedin.com/in/gwenbyromdirectoredstrategy/

Scott Delleville, Director of Finalsite Enrollment, Finalsite (collaborates with schools worldwide, specialising in optimising admissions processes)

scott.delleville@finalsite.com

https://www.linkedin.com/in/scott-delleville-1257584/

Links

www.amcis.co.uk

www.thebonjouragency.com