Is Tourism P.E.I.’s deal with the NHL good for Islanders? Podcast By  cover art

Is Tourism P.E.I.’s deal with the NHL good for Islanders?

Is Tourism P.E.I.’s deal with the NHL good for Islanders?

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The government of P.E.I. could spend up to $8 million over three years being the National Hockey League’s official travel destination. Mitch asks a sports marketing expert if a provincial government should be playing at that level or stick with the beer league.

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