• Is it worth selling appliances?

  • Mar 18 2025
  • Length: 41 mins
  • Podcast

Is it worth selling appliances?

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  • Summary

  • Welcome to The kbbreview Podcast, your host is Andy Davies and this is Episode Four of Season 14.


    At kbbreview, we talk to a lot of retailers and if there's one lament that comes up again and again it's that they donʼt make a decent margin on appliances.


    So if the margins are so tight for what is a big part of the customer's budget, is it really worth selling them at all?


    This is a really, really interesting topic as it goes to the heart of the relationship between retailers and suppliers, the importance of service and project management and the ability of small businesses to make money in a difficult market.


    • What is role of rebates and incentives? Are the criteria for achieving them reasonable?
    • Should you itemise appliance prices in quotes?
    • Is the blended margin across the whole project more important?
    • What don't suppliers understand about the way retailers sell or specify appliances?
    • Are there any scenarios where kitchen retailers wouldn't sell them at all?


    It's all in this fascinating discussion with Trevor Scott from RFK; Belinda Dangerfield from =Qudaus Living and Matt Turton from Bold Kitchens



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