It's Not About the Money: In Search of Grounded Fundraising Podcast By Heather Winchell and Andy Brennan cover art

It's Not About the Money: In Search of Grounded Fundraising

It's Not About the Money: In Search of Grounded Fundraising

By: Heather Winchell and Andy Brennan
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About this listen

For us, ministry fundraising is the overflow of a deep sense of purpose. In “It’s Not About the Money”, we look past formulas, and explore both the nuance and the big picture of the fundraising journey. It’s not about tips, tricks, or clever phrasing. It’s about being grounded. Each episode focuses on an aspect of real life as a support-seeker. We hold space for both practice and theory. Join us as we explore the truth that, while the funding is essential, it’s not about the money.

© 2025 It's Not About the Money: In Search of Grounded Fundraising
Economics Management Management & Leadership Spirituality
Episodes
  • Goodwin Recap
    May 7 2025

    If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with your network. Follow It’s Not About the Money for more insightful discussions on faith-based fundraising and support raising!

    Get help today! Visit www.provisiofundraising.com

    Follow along @ its.not.about.the.money.pod
    . . . . .
    THANKS FOR LISTENING!

    Show more Show less
    22 mins
  • 50. When Fundraising Isn’t One-Size-Fits-All: Neurodiversity and Sustainable Ministry with Jenilee Goodwin
    Apr 30 2025

    Fundraising can be exhausting—but what if it’s more than just a tough season? What if the way your brain works actually impacts how you navigate support raising? In this episode, we sit down with certified neurodiverse coach and veteran cross-cultural worker Jenilee Goodwin to talk about how conditions like ADHD, autism, and sensory processing differences shape the fundraising experience.

    From communication overload to executive function challenges to unexpected strengths, Jenilee helps us see how neurodivergent individuals can thrive in ministry—with the right support. Whether you’re neurodivergent yourself, support someone who is, or are shaping organizational policies, this conversation is packed with grace, insight, and practical ideas for a more inclusive approach to support-based ministry.


    🔑 Key Takeaways

    • We explore how ADHD, autism, and other brain-based differences can impact the entire fundraising process—from social cues to email overwhelm.
    • We learn that burnout is common when individuals feel like they’re “failing,” but coaching and reframing can unlock their strengths.
    • We’re reminded that fewer donors might actually be a better fit for neurodivergent workers—and it’s okay to do things differently.
    • We challenge the archetype of a missionary and celebrate creative, customized paths to the field.
    • We discover that good support starts with awareness, acceptance, and a willingness to jostle traditional models.

    🔗 Resources

    • Jenilee’s site: jenileerachel.com
    • Global Trellis Neurodiversity Week (for orgs/team leaders)

    If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with your network. Follow It’s Not About the Money for more insightful discussions on faith-based fundraising and support raising!

    Get help today! Visit www.provisiofundraising.com

    Follow along @ its.not.about.the.money.pod
    . . . . .
    THANKS FOR LISTENING!

    Show more Show less
    44 mins
  • 49. Sales ≠ Sleazy: Rethinking the S-Word with Bernie Anderson
    Apr 23 2025

    In this episode of It’s Not About the Money, we’re joined by Bernie Anderson—missions leader, podcast host, business consultant, and certified Growability coach. Bernie helps us reframe our ideas around sales and fundraising, showing how sales, when done with integrity and generosity, can become a transformative experience for both the giver and the receiver.

    We talk about why fundraising isn’t a transaction but a transformation, why great fundraisers are great listeners, and how donor alignment is better than manipulation. Bernie shares wisdom on identifying donor personalities, avoiding burnout through authenticity, and how storytelling—done honestly—can drive partnership fruit.

    If you've ever felt awkward "making the ask" or have been burned by manipulative sales tactics, this episode will feel like a breath of fresh air. Bernie reminds us that fundraising is discipleship, that rejection isn’t failure, and that there’s no such thing as “sacred vs. secular” when you're doing Kingdom work.

    📚 Books + Articles

    1. To Sell Is Human by Daniel H. Pink
      – A modern, research-driven take on how everyone is in sales, whether they realize it or not.
    2. The Spirituality of Fundraising by Henri Nouwen
      – A short but powerful read framing fundraising as spiritual formation and invitation.

    🎧 Podcasts

    1. The Psychology of Fundraising: Part 1 and Part 2 (Counselor Panel)

    2. NATM Episode 29.5 with Bernie Anderson

    3. Global Trellis Podcast
      – Co-hosted by Bernie Anderson and Amy Young; supports cross-cultural workers in soul care and sustainability.
    4. Growability Podcast
      – Focused on leadership, business development, and nonprofit growth; co-hosted by Bernie.

    If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with your network. Follow It’s Not About the Money for more insightful discussions on faith-based fundraising and support raising!

    Get help today! Visit www.provisiofundraising.com

    Follow along @ its.not.about.the.money.pod
    . . . . .
    THANKS FOR LISTENING!

    Show more Show less
    1 hr and 7 mins
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