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It's a Good Life

It's a Good Life

By: Brian Buffini
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It's a Good Life, the podcast for entrepreneurs. A podcast about growth - personal growth and growing your business. Inspirational and practical content that reflects the positivity it takes to be an entrepreneur. Presented by Brian Buffini founder of America’s biggest corporate coaching company. Entrepreneurship isn’t always an easy life, but with the right guidance, it can be a good one.

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2016
Economics Leadership Management & Leadership
Episodes
  • Quick Cut: S2E305 Ownership Is Everything
    Jun 19 2025

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    It’s human nature to make excuses when things don’t go your way but if you take responsibility for where you are and why, you’ll get on track to live the good life. In this episode, Brian teaches how to succeed in your relationships, health, finances and business life by ditching the excuses and taking ownership instead.

    YOU WILL LEARN:

    · The types of excuses we make.

    · The reasons we make those excuses.

    · The importance of outside perspective.


    NOTEWORTHY QUOTES FROM THIS EPISODE:

    “Excuses are the lies we tell ourselves.” – Jocko Willink

    “When we take ownership and truly embrace where we are and why we are, then we get to go to work.” – Brian Buffini

    “Excuses do have purpose. They save face, they lower expectations and they justify low performance.” – Brian Buffini

    “Ownership means I choose to do this, I embrace this on purpose.” – Brian Buffini

    “Change is hard. We're like homing pigeons - we want to go back to what we know.” – Brian Buffini


    itsagoodlife.com


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    10 mins
  • S2E304 How to Accelerate Your Business: The Activator Advantage with Matt Dixon
    Jun 17 2025

    If you want greater client engagement, better internal collaboration and more profits, you need to be an Activator! In this episode, author Matt Dixon shares his extensive research on the traits of today’s rainmakers and explains how top performers drive consistent growth in their businesses by winning, retaining and developing loyal client relationships.

    YOU WILL LEARN:

    · The five types of business developers.

    · How Activators deliver business and personal value for clients.

    · The importance of building and leveraging professional networks.

    MENTIONED IN THIS EPISODE:

    “The Activator Advantage,” by Matthew Dixon

    “Made to Stick,” by Chip Heath and Dan Heath

    NOTEWORTHY QUOTES FROM THIS EPISODE:

    “Activators don't rest on their laurels. They activate their expertise.” – Matt Dixon

    “Activators think of it very differently. The relationship happens first and then paid work is just the natural evolution of that relationship.” – Matt Dixon

    “Activators bring their colleagues in.” – Matt Dixon

    “Activators focus on a third dimension of value, something we call personal value.” – Matt Dixon

    “Being thoughtful and helpful at a personal level creates real stickiness for activators in the client relationship.” – Matt Dixon


    itsagoodlife.com

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    37 mins
  • Quick Cut: S2E303 How to Make a Good Comeback
    Jun 12 2025

    Click here to listen to the full episode


    Failure is never fun, but it is an essential prerequisite for success. In this episode, Brian explains why failure is an inescapable part of life and teaches how you can recover from it to come back better than ever.

    YOU WILL LEARN:

    · Why failure stinks.

    · How successful people handle failure.

    · How to be the comeback kid.


    Free Business Consultation

    INSPIRATIONAL QUOTES FROM THIS EPISODE:


    “I believe the good life is not so much a destination, but the journey to get there.” – Brian Buffini


    “A failure is like fertilizer. It stinks to be sure, but it makes things grow faster in the future.” Denis Waitley

    “The key ingredient for growth is humility.” Brian Buffini

    “The bottom line is we have to have optimism rooted in realism. And the realism is that, in every book of success, there are chapters of failure.” Brian Buffini

    “You can be a great comeback story; your best days are still yet to happen.” Brian Buffini

    “Your comeback story can be the inspiration to others.” Brian Buffini

    “The pursuit of happiness is the happiness itself.” Brian Buffini


    itsagoodlife.com

    Hosted on Acast. See acast.com/privacy for more information.

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    11 mins
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Brian will walk you through why and how people are successful, each episode is a different story of an amazing person or subject.

THE Most Productive and Inspiring Podcast on Earth

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Fasting is so needed and a great way to evaluate your choices and control your ability to letting your flesh take control

Great message

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great group of minds. takes you back to the original mentality to push forward and persevere

best group ever

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Brian’s divinely inspired advice and stories will help you become the best version of yourself for a higher purpose: blessing others to do the same! An escape in from negativity, hopeful and inspiring! Bless you Brian, Dermott, David, Therese and all the team who brings these messages into my head and heart every week. Until we meet again, may He hold you in the hollow of His hand.

Mindset, Motivation AND Methodology

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I was first introduced to Buffini and company in 2014 and immediately felt like I was in a safe place. In 9 years Brian has brought me the message I need when I need it. Thank you Brian!

Consistently Genuine

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uplifting and valuable content from a man seeking to help others. His work is always worth the time you put into following it.

nicely done

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I've only been a Buffini follower for 3 years, but his advice is timeless. He takes what should be obvious for success in everything in life and makes it simple and understandable. He is a great motivator. I'm glad to see it's on Audible now.

Good Stuff for a Good Life!

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Dead Reckoning has the experience and wisdom for a fresh perspective to navigate the digital space! Fabulous episode!!

Valuable information to learn about digital brand

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