When Rand Fishkin accidentally stumbled upon the software model in 2007, his rocket ship of success grew from zero to $30 million in revenue and millions of visitors, yet the challenge of selling his product in the early days of SaaS software was anything but easy.

You will learn how entrepreneurs built their path to success and the software products they used to help them get there.

Rand Fishkin is the founder of MOZ and SparkToro, two successful companies in the SEO and digital marketing industry. He has been involved in the SEO industry for over 15 years and is known for his transparent and genuine approach to business.

Rand Fishkin was never good at running an agency, so when he and his partner stumbled on the idea of a software product and put up a Paypal paywall, it took off like a rocket ship. Interestingly, venture capitalists didn't believe in the idea of self-service software, but Fishkin's years of blogging enabled him to provide a discovery model for customers that was successful. By 2014, the company was worth $30 million and had 180 people on the team. Today, Spark Toro offers audience research, but the challenge lies in explaining to customers how to use it as they are not familiar with the problem.

In this episode, you will learn the following:

1. How do marketers discover an audience without having to resort to illegal and unethical tactics?

2. What techniques can marketers use to gain valuable audience research data?

3. How can businesses use dark traffic and personal referrals to increase brand awareness?

Resources:

https://sparktoro.com

Connect with Mike & Kevin:

Mike’s LinkedIn

Mike’s Website

Kevin’s LinkedIn

Kevin’s Website

Dan Kirby battles his own physiology and mental health issues to embrace the Wim Hof cold shower method, unlocking his full potential and a newfound sense of focus and discipline. You will learn how to use Wim Hof's argument of temperature equilibrium, music as a mental break, and Ray Dalio's principles of success to achieve success.

Dan Kirby is an entrepreneur and DJ from Bakewell in Darbyshire who has been using the Wim Hof method to reset his mental health and stress levels. He is also an avid vinyl collector and music enthusiast, and has a SoundCloud account where he posts his mixes.

In this episode, you will learn the following:

1. The Benefits of Cold Shower Therapy: Discover how taking cold showers can reset your physiology and mental health and the process of getting into a cold shower.

2. The Power of Music & Movement: Understand the value of taking breaks and how incorporating music and movement into your daily routine can help you focus.

3. Ray Dalio's Principles: Learn how Ray Dalio's book Principles was created and the importance of generous impulses and reciprocal relationships.

Resources:

Dan's LinkedIn

Connect with Mike & Kevin:

Mike’s LinkedIn

Mike’s Website

Kevin’s LinkedIn

Kevin’s Website

At first glance, it might seem like getting as many connections as possible is the key to success on LinkedIn. However, having lots of connections won’t necessarily help you engage your audience. In fact, it might even have the opposite effect. Here are some tips from Mark Williams — aka “Mr. LinkedIn”— on how to get the most out of your LinkedIn presence and create meaningful engagement with your followers. 

In this episode, you will learn the following:

1. Connect with more people by understanding how to gain engagement on LinkedIn
2. Increase your LinkedIn engagement by creating interesting, authentic, and engaging content
3. Boost your professional image and career growth by increasing your LinkedIn followers

Resources:

Mark's LinkedIn

www.linkedinformed.com

Connect with Mike & Kevin:

Mike’s LinkedIn

Mike’s Website

Kevin’s LinkedIn

Kevin’s Website