JUST Branding

By: JUST Branding - by Jacob Cass & Matt Davies
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  • Summary

  • The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.

    Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.

    The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.

    ABOUT JACOB CASS

    Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.

    He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.

    For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.

    ABOUT MATT DAVIES

    Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
    2020 justbranding
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Art
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Episodes
  • S05.EP17 - Humour in Branding with Paddy Gilmour

    S05.EP17 - Humour in Branding with Paddy Gilmour
    Nov 6 2024

    Make your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy to explore how adding a dash of humor can make brands more relatable, engaging, and memorable!

    Learn more: https://justcreative.com/podcast

    Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for standing out in today’s crowded market.

    Discover when and where humor works best, along with Paddy’s step-by-step guide for crafting humorous copy that hits the mark.

    From practical examples of brands nailing their humor to common pitfalls to avoid, Paddy shares insights that will help you use humor confidently and effectively in your messaging.

    Tune in for actionable tips and real-world examples on using humor to connect with your audience—and learn Paddy’s top strategies for creating an authentic, funny brand that resonates.

    If you’re ready to make your brand stand out, this episode is a must-listen!
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    34 mins
  • S05.E16 - Brand & Performance Marketing with Tom Roach

    S05.E16 - Brand & Performance Marketing with Tom Roach
    Oct 22 2024

    In this episode of JUST Branding, we are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world.

    👉 Learn more: https://justcreative.com/podcast

    With over 20 years of experience at top agencies like BBH, Leo Burnett, and AMV BBDO, Tom has become a leading voice in the fusion of brand and performance marketing.

    Join us as Tom shares his journey from traditional agencies to his current role at Jellyfish, where he’s reshaping the future of branding in a digital-first landscape. We’ll dive deep into his unique approach to bridging the often-divisive gap between brand strategy and performance marketing, explore the power of creativity for long-term brand growth, and hear his vision for the future of brand planning.

    Whether you’re in branding, marketing, or advertising, this episode is packed with valuable insights for anyone looking to build sustainable, high-performing brands. Tune in!
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    46 mins
  • S05.EP15 - Brand Positioning Models with Magdalena Adamska

    S05.EP15 - Brand Positioning Models with Magdalena Adamska
    Oct 9 2024

    In this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning.

    👉 Learn more: https://justcreative.com/podcast

    We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights. Then, we dive into the essentials of brand positioning—what it is, why it’s crucial for businesses, and how it helps shape a company’s market presence.

    Magda shares insights into popular brand positioning models, weighing their pros and cons, and offering practical tips for selecting the right approach. We also discuss common mistakes businesses make when positioning their brands and how to avoid them.

    Whether you’re building a brand or refining an existing one, this episode provides actionable strategies to position your brand effectively. Tune in to learn from an expert and discover where you can follow Magda for more branding wisdom!
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    1 hr and 6 mins

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