• Jackie Woodward / Bojangles

  • Aug 22 2023
  • Length: 29 mins
  • Podcast

Jackie Woodward / Bojangles

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  • Summary

  • Bojangles is an iconic Southern brand with a storied past and some pretty famous fried chicken around these here parts. Today, Bojangles Restaurants CMO Jackie Woodward talks about what it’s like to market a brand that is entrenched in the South and to take it to greater heights than ever before. Give it a listen.
     

    00:18 - Jackie Intro

    01:21 - How Jackie got to Bojangles

    04:20 - What is Bojangles

    09:22 - Bojangles "Southern” branding

    14:03 - Tailgating

    16:32 - Telling the Bojangles brand story

    19:05 - Tone of Voice

    19:52 - Hard Sweet Tea

    22:35 - Testing/Research

    24:03 - Championing Women Executives

    26:35 - Where to find Bojangles
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