What transforms a casual shopper into a loyal brand advocate? It all starts with the journey they experience the moment they engage with your business.

Deanna Wallin, founder of Naples Soap Company, takes us behind the scenes of her $12 million retail brand to show how intentional, detail-driven experiences earn long-term loyalty. From store music to the look and feel of product testers, every element is crafted to build trust and connection.

She shares real-world strategies like empowering local community involvement, training staff to embody brand values, and approaching customer complaints with empathy and flexibility. Her success proves that it’s not just what you sell—it’s how you make people feel.

Whether you're just starting out or scaling up, this episode offers practical insights on turning transactions into meaningful brand relationships.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

The digital revolution has changed how we connect with customers—but are you tapping into its most powerful tool? In this episode, e-commerce entrepreneur and web designer Veronica Cornish unpacks the transformative potential of AI-powered SMS marketing.

With a 98% open rate, text message marketing creates instant, direct connections that cut through the inbox clutter. Veronica shares how to build a compliant, effective SMS strategy, from smart subscriber acquisition to campaigns that engage—not annoy—your audience.

Where it gets next-level? AI. Today’s platforms let you train AI in your brand voice to deliver personalized, real-time interactions, answer customer questions, and segment your audience for laser-targeted messages. As Veronica says, “You can train this AI to create a brand identity… and it's going to help you craft automations and messages that are aligned with your brand values.”

For business owners new to SMS, Veronica offers a practical, low-pressure roadmap to get started. Learn why this might just be your most powerful marketing channel yet.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

That little twinge you feel when scrolling social media—the one that whispers you're not doing or being enough? You're not alone. The comparison trap is a universal experience, intensified by the digital world.

In this episode, I'll explore why we’re wired to compare, how social media amplifies it, and the real costs: diminished self-esteem, anxiety, and a distorted view of success. But there’s a liberating alternative—staying in your lane. We break down how defining success on your own terms can shift your focus from others to your own growth.

You'll learn practical tools to break free from comparison, including setting personal benchmarks, practicing gratitude, managing social media mindfully, and transforming how you view others’ wins. Because someone else’s success doesn’t shrink your potential.

Ready to redirect your energy toward authentic growth? Let’s dive in.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!